Facing limited funding and skepticism around public charter schools, Alabama Families for Great Schools needed to build both grassroots and legislative support for increased investment. Sachs Media led an integrated storytelling and advocacy campaign that elevated authentic voices of parents, students, and educators across the state.

We secured high-impact earned media in top Alabama outlets and produced compelling videos and social content highlighting real student success, particularly in rural communities. To influence key decision-makers, we deployed targeted digital advertising that repeatedly reached hundreds of lawmakers and influencers throughout the budget debate. By reshaping the public narrative around charter schools as engines of opportunity and workforce readiness, the campaign helped drive a major policy win.