When the Florida Health Care Association sought a significant increase in Medicaid funding for the state’s nursing centers, Sachs Media developed a strategic communications campaign that elevated the conversation beyond budgets and policy to focus on the people who depend on quality long-term care.
Our team crafted compelling messaging, secured earned media across Florida, placed opinion pieces in key markets, and mobilized member organizations through coordinated digital advocacy. Throughout the legislative session, we helped reinforce the connection between state investment, quality care, and positive outcomes for Florida’s seniors and individuals with disabilities.
