The worst happens. A fiscal or physical crisis befalls your organization. A trusted, longtime bookkeeper embezzles money. An accident at your plant claims lives and calls into question your safety protocols. A television news reporter is at your door demanding an on-camera interview. You need to act – now. No time to make a plan, […]
This year, for Children’s Week at the Capitol, Sachs Media Group coordinated a series of op-eds by board members, in which they shared their unique experiences with Florida Healthy Kids and the importance of children’s healthcare to them. The articles were placed in more than 10 newspapers and online publications around Florida, including the Tallahassee […]
Michelle Ubben, partner and Chief Operating Officer of Sachs Media Group, was recently named one of the “Top Women in PR” nationally by PR News, a leading industry publication. The list features the nation’s most influential women in public relations — leaders who set the agenda for the profession and within their companies. Ubben has […]
Want a vote that counts now? Pick your favorite “Florida Man” story of the year. Florida is home to many of the nation’s oddest news stories. For nearly twenty years, Sachs Media Group’s PR professionals have sifted through the Sunshine State’s newspapers and read with delight and amazement some of the stories that could only […]
CEO Ron Sachs shared his insights at the University of Florida’s Executive Communications Summit on October 26, 2015. Here are several Ron-isms that stood out to the audience: On Public Relations “I love public relations, and I consider it the private practice of journalism that can have a higher purpose.” —@RonSachsFla #UFExecCom — Ryan Baum (@RyanBaum) […]
Every year at this time, Tallahassee turns pink as businesses and residents help raise awareness about breast cancer. Sachs Media Group is always among the first to get involved, because it’s a cause that has a personal meaning for our work family. Every October is a time for us to remember our dear friend and […]
By Andrea Palermo I recently had the privilege of traveling to Greenville, SC, to volunteer at “Take Back America,” the presidential forum hosted by Heritage Action for America. Ten candidates took the stage in front of a crowd of thousands at the Bon Secours Wellness Arena. Political junkies often see candidates on television, but I […]
Despite the backdrop of increased racial tensions in communities across the country, a revealing National Bar Association (“NBA”) survey shows that substantial majorities of Americans – both black and white – agree that race relations are better today than they were 50 years ago. However, most respondents from each race believe relations are worse than […]
Benjamin Crump, president, National Bar Association Clarence Anthony, Executive Director, National League of Cities Dr. Karen Cyphers, Director, Breakthrough Research division, Sachs Media Group
Jillian Hasner has been appointed to serve as President and Chief Executive Officer of Take Stock in Children, a statewide non-profit organization with a 20-year history of helping low-income and at-risk youth break the cycle of poverty by providing scholarships, mentors and hope. “Hasner is an experienced leader with a proven track record of delivering […]
Rather than let a crisis be defined in the terms and on the turf of others — including media — it’s most important to take charge of telling your own story, painful as that might seem, or risk being on the permanent defensive. This presentation by veteran communicator Ron Sachs covers the do’s and don’ts […]
As the marketing environment continues to evolve, it’s important to remember that vanity metrics such as likes and followers only scratch the surface of a campaign’s effectiveness. In order to accurately determine the effectiveness of your marketing efforts, you must first make sure you’re measuring the right things. Take a step back and ask yourself, […]
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