Media outlets are abuzz this week with talk of a potential Twitter sale. Google, Salesforce, and even Disney have been considered as potential suitors. Many have asked why Twitter’s growth has stalled, warranting an acquisition. I have heard some “experts” say that the Twitter user exodus is a result of niche audiences, a lack of […]
Election season is in full swing! Here at Sachs Media Group, our team is hard at work to get all eligible voters registered and casting their ballots before upcoming deadlines. Currently, our “Access The Vote” campaign is working to increase the number of voters with disabilities participating in elections. Disability Rights Florida is a not-for-profit […]
Sachs Media Group’s Breakthrough Research Division conducted a survey of 506 Leon County likely voters on Tuesday, September 27. According to the survey, one week ago, Jackie Pons and Rocky Hanna were within the margin of error in vote share to serve as Leon County Superintendent. Today, Hanna has a 40-point lead (64% to 24%) […]
Carnival Corporation is going Hollywood… and Sachs Media Group is all aboard. On September 19, Sachs Media Group — in collaboration with several amazing partners — had the honor of rolling out the public relations and social media efforts for Carnival Corporation’s newest initiative: travel TV programming. The world’s largest travel-leisure company has created and […]
Tomorrow night’s historic presidential debate represents a high-stakes juncture in a deeply strange election year — potent with moments that could flip a close election between what many voters regard as the lesser of evils. It’s noteworthy that such an old rhetorical form as a debate remains so relevant and influential. During the 90 minutes […]
Google announced an important update to its search algorithm today, dubbed Penguin 4.0. After two years in development, Penguin 4.0 could significantly impact how your website ranks for key Google search queries. Will you need to revise your search engine optimization (SEO) strategy? What you need to know about the Penguin 4.0 update: • Google […]
On Monday, Sept. 19, ticket pledge drive campaign getBlue was launched in Fort Lauderdale seeking $2 million in non-binding ticket pledges from the community. Fort Lauderdale, FLORIDA – A vigorous South Florida community campaign – getBlue – has launched today to boost efforts to recruit jetBlue’s direct airline service between Fort Lauderdale-Hollywood International Airport and Tallahassee International Airport through a unique […]
Sachs Media Group, Florida’s foremost full-service strategic communications firm, this week launched a new vehicle in the digital space, unveiling a new website to better tell the 20-year-old firm’s brand story. The site, which details the wide range of services offered by the firm, is mobile-responsive and features an array of dynamic new elements that […]
How do you know when it’s time to redesign your company’s website? Of course, there are some obvious indicators, such as… You haven’t updated it since MySpace was cool. You originally designed it on your Gateway 2000 computer. You still think Flash is awesome. However, there are also some not so obvious signs that it’s […]
Most corporate executives and organizational leaders recognize that they should be doing something when it comes to social media strategy. They see everyone else tweeting and snapping and Facebooking, so they hop on the bandwagon, posting updates at a furious, yet totally random, pace. But what they don’t realize is that social media is, in many […]
Carol Jenkins Barnett, of Lakeland, chair and president of Publix Super Markets Charities and longtime benefactor of the statewide ReadingPals early literacy program. Wesley Barnett, of Lakeland, an entrepreneur who holds key leadership positions in several technology, retail and entertainment companies. Tony Carvajal, of Tallahassee, executive vice president of the Florida Chamber of Commerce Foundation. […]
Memes are a form of unfiltered public discourse, moving seamlessly between a creator, a photo app, and the public. They’re often used to express a common sentiment or visually establish a point. They’re certainly popular. When viral, a meme may be seen by millions. We wondered whether content portrayed by meme is perceived differently than […]
We turn high-stakes challenges into results
