Sachs Media Group10 August
Sachs Media Group, Florida’s foremost full-service strategic communications firm, this week launched a new vehicle in the digital space, unveiling a new website to better tell the 20-year-old firm’s brand story.
The site, which details the wide range of services offered by the firm, is mobile-responsive and features an array of dynamic new elements that provide a rich user experience.
“Your website is your face to the world – it’s where you tell your own story. That’s often the first thing people know about you and it’s how potential clients vet you,” said Partner Michelle Ubben. “Increasingly, people will first access your website on a mobile device, so your site needs to tell them what they need to know – and do it all on a small screen.”
Sachs Media Group is an award-winning integrated communications firm that specializes in helping clients overcome high-stakes challenges, leverage big opportunities, and achieve breakthroughs with strategic communications.
The new site highlights the firm’s primary service areas – crisis, integrated marketing, public affairs, public relations, social and digital marketing, research, and design. It introduces the firm’s talent line up, showcasing the team’s thought leadership in key areas of expertise while also providing a glimpse at the diverse personalities that blend into an extraordinary team of creative professionals.
Among Sachs Media Group’s areas of specialty is website design, development, and branding, so it was essential that the firm’s own website was current, on-brand, and effective at telling the firm’s own brand story.
“In today’s deepening digital environment, it is absolutely essential to have a website that rocks — and our staff team has created one that truly does that,” said president and founder Ron Sachs. “Our full-service integrated agency’s total capabilities are on display for review by anyone who may need help to better tell their story, market their products, services and ideas or win a vital campaign.”
As part of unveiling the new site, Sachs Media Group launched a blog post inviting organizations to answer 9 Signs Your Company Needs To Redesign Its Website – to determine whether their own websites are weathering the test of time or are badly in need of updating.
Effective storytelling is a Sachs Media Group passion and is an important part of any brand’s success. As the firm’s new site reflects, brand stories are conveyed not only with words, but increasingly with images, video, animations, and interactive elements.
“Every brand has a story to tell, and telling it well is at the heart of connecting with audiences and breaking through the clutter,” Ubben said. “Today, if your website isn’t effectively telling your story – on all devices – you are missing a big opportunity.”