Many designers and their clients have horror stories of working with each other. Clients stubbornly insisting on a design that looks like something from the homepage of America Online in 1999. Designers disdainfully and dismissively rejecting client ideas. Meetings with more tension than U.S.-Soviet relations in the 1970s. For a designer and client to have […]
When it comes to lawmaking, if you don’t have a seat at the table, then you’re on the menu. Public policy and regulation can have a massive impact on your business. All across your organizational chart to your bottom line, what happens in city halls and state capitals can often make you or break you. […]
Sachs Media Group today announced exciting changes in the public affairs division with the promotion of Herbie Thiele to Vice President/Director of Public Affairs. Thiele will manage the firm’s diverse range of political and issue-management clients, succeeding veteran communicator Ryan Banfill as head of the public affairs division. “This is an exciting time for Sachs […]
Sachs Media Group, Florida’s foremost full-service strategic communications firm, has been named as one of the top public relations firms both in Florida and nationally by the respected public relations journal O’Dwyer’s. Sachs Media ranked among the top five PR firms in Florida, in the top ten public affairs PR firms nationwide, and as the […]
Want to feel old? Try this on for size: Twitter is now 10 years old. It began on March 21st, 2006, when Jack Dorsey shared this simple tweet: Since that first tweet, Twitter has been both a colossal failure and a monumental success. It has been a failure in the sense that it can’t keep […]
The consequences of a thoughtless comment, an ill-conceived joke it’s surprisingly easy to ruin your reputation. It can be done in a matter of moments, using 140 characters or less. Just ask Justine Sacco, the PR exec who thoughtlessly Tweeted a racist joke (without realizing how racist it was). Even though she only had 170 […]
A cardinal rule of effective public relations is to never, ever say “No comment.” Even if you don’t have all the facts or you’re being dragged away in handcuffs or a hostile film crew is banging down your door, say something or people will conclude you’re guilty. And while your lawyer may strongly advocate for […]
Florida matters – this election cycle more than ever. Heading into Tuesday’s primary, we who call ourselves Floridians are enjoying the heady feeling of being consequential: 99 delegates for the GOP, winner take all, and 246 delegates awarded proportionally between the Democrats. A giant momentum machine that can sway the election in either direction. Intense […]
Sachs Media Group’s Orlando office has been hard at work spreading the word about He Got Up Orlando, a large service event and resource fair taking place at the Citrus Bowl on Easter Sunday, March 27. The event is expected to provide as many as 25,000 homeless individuals and veterans, and families in need from […]
A man and woman are sitting on a living room couch. He’s doing a crossword puzzle, she’s reading news. Does it matter on which medium they are doing these things? Does doing a crossword puzzle on paper mean something different than doing a crossword on a smartphone? Yes, it turns out. At least in how […]
Sachs Media Group was honored with several local ADDY® Awards at the American Advertising Federation Tallahassee‘s 2016 American Advertising Awards, held February 13, 2016. The firm received a total of nine awards, including two of the top awards of the night: “Best of Show: Print” and the prestigious Franceschi Public Service Award, which recognizes the […]
The worst happens. A fiscal or physical crisis befalls your organization. A trusted, longtime bookkeeper embezzles money. An accident at your plant claims lives and calls into question your safety protocols. A television news reporter is at your door demanding an on-camera interview. You need to act – now. No time to make a plan, […]
We turn high-stakes challenges into results
