With Atlanta residents having one of the highest energy burdens in the nation, Sachs Media developed a strategic communications campaign to serve as an asset to WeatheRISE ATL — an innovative campaign to deliver free energy efficient retrofits and residential upgrades to homes in the metro Atlanta area. Through partnerships with the nonprofit Sustainable Georgia Futures, the City of Atlanta, and the National Association of Minority Contractors, our team helped launch a strategic communications campaign to equip campaign canvassers with deliverables needed to convey the project’s mission and amplify it in the Atlanta area.

Sachs Media designed compelling collateral materials to educate homeowners about the campaign, and created a landing page to serve as the hub for canvassers to access resources and materials needed for canvassing. We secured numerous interviews and placed opinion pieces with prominent Atlanta area news outlets. Our successful campaign lowered the energy burden for 150 families and created a blueprint for ongoing initiatives throughout the state.