To protect vulnerable sea turtle populations, the Florida Fish and Wildlife Conservation Commission and the Florida Department of Environmental Protection partnered with Sachs Media to lead a multi-year public awareness campaign focused on the Panhandle’s nesting season.

Sachs Media launched the Team Turtle campaign across seven coastal counties, using a multi-channel approach including digital, social, broadcast, billboards, and earned media to reach residents, businesses, and visitors.

Clear, actionable messaging educated the public on how to protect sea turtles and hatchlings during nesting season. Over four years, awareness of nesting season timing increased by 133%, supporting long-term conservation efforts along Florida’s Gulf Coast.