The Florida Department of Health engaged Sachs Media for multiple years to help promote the Florida Newborn Screening Program, which checks babies within the first weeks of life for over 55 rare but serious conditions, enabling early treatment and helping babies avoid complications.

The state public health initiative is part of a national program that reaches nearly 4 million babies born in the United States each year – approximately 220,000 of them in Florida.

Our multi-year, bi-lingual (English and Spanish) PSA campaign exceeded all goals.