When the Fort Mose received grant funding to reconstruct the 18th-century fort, the Florida State Parks Foundation engaged Sachs Media to drive awareness for its groundbreaking ceremony and promote the historic significance of the site.
Sachs Media executed an integrated campaign blending traditional media with digital storytelling, securing 19 media hits and 319 placements across national and statewide outlets reaching an estimated 168 million people.
The campaign also leveraged influencer partnerships, producing social media videos featuring civil rights attorney Ben Crump and art collector Bernard Kinsey, which generated 250,000 views and 900,000 impressions. By late February 2024, site visits and tours at Fort Mose had tripled, demonstrating the effectiveness of Sachs Media’s strategic communications in amplifying awareness and driving community engagement around this historically significant site.