The Bailey Water Institute, part of the Sanibel-Captiva Conservation Foundation, was created to inspire year-round stewardship of Southwest Florida’s waters by making water science more accessible to residents, visitors, and local businesses. To introduce the Institute and establish a strong public identity, the organization partnered with Sachs Media to develop its launch strategy and communications platform.

Sachs Media conducted statewide opinion research to inform the Institute’s messaging, then developed its brand narrative and public-facing communications. Our team produced a launch video featuring community leaders, designed and built the Institute’s website, and created a suite of print materials and presentation tools to support education, outreach, and stakeholder engagement.

Our work provided a strong foundation for educating the public and advancing long-term water stewardship.