Tomorrow night’s historic presidential debate represents a high-stakes juncture in a deeply strange election year — potent with moments that could flip a close election between what many voters regard as the lesser of evils. It’s noteworthy that such an old rhetorical form as a debate remains so relevant and influential. During the 90 minutes […]
Google announced an important update to its search algorithm today, dubbed Penguin 4.0. After two years in development, Penguin 4.0 could significantly impact how your website ranks for key Google search queries. Will you need to revise your search engine optimization (SEO) strategy? What you need to know about the Penguin 4.0 update: • Google […]
On Monday, Sept. 19, ticket pledge drive campaign getBlue was launched in Fort Lauderdale seeking $2 million in non-binding ticket pledges from the community. Fort Lauderdale, FLORIDA – A vigorous South Florida community campaign – getBlue – has launched today to boost efforts to recruit jetBlue’s direct airline service between Fort Lauderdale-Hollywood International Airport and Tallahassee International Airport through a unique […]
Sachs Media Group, Florida’s foremost full-service strategic communications firm, this week launched a new vehicle in the digital space, unveiling a new website to better tell the 20-year-old firm’s brand story. The site, which details the wide range of services offered by the firm, is mobile-responsive and features an array of dynamic new elements that […]
How do you know when it’s time to redesign your company’s website? Of course, there are some obvious indicators, such as… You haven’t updated it since MySpace was cool. You originally designed it on your Gateway 2000 computer. You still think Flash is awesome. However, there are also some not so obvious signs that it’s […]
Most corporate executives and organizational leaders recognize that they should be doing something when it comes to social media strategy. They see everyone else tweeting and snapping and Facebooking, so they hop on the bandwagon, posting updates at a furious, yet totally random, pace. But what they don’t realize is that social media is, in many […]
Carol Jenkins Barnett, of Lakeland, chair and president of Publix Super Markets Charities and longtime benefactor of the statewide ReadingPals early literacy program. Wesley Barnett, of Lakeland, an entrepreneur who holds key leadership positions in several technology, retail and entertainment companies. Tony Carvajal, of Tallahassee, executive vice president of the Florida Chamber of Commerce Foundation. […]
Memes are a form of unfiltered public discourse, moving seamlessly between a creator, a photo app, and the public. They’re often used to express a common sentiment or visually establish a point. They’re certainly popular. When viral, a meme may be seen by millions. We wondered whether content portrayed by meme is perceived differently than […]
Sachs Media Group was honored with a coveted Pollie Award from the American Association of Political Consultants (AAPC), the industry’s highest honor bestowed upon political consultants at the national and international level, during the 2016 Annual Pollie Awards & Conference on April 14 in San Juan, Puerto Rico. Sachs Media Group proudly took home a […]
Many designers and their clients have horror stories of working with each other. Clients stubbornly insisting on a design that looks like something from the homepage of America Online in 1999. Designers disdainfully and dismissively rejecting client ideas. Meetings with more tension than U.S.-Soviet relations in the 1970s. For a designer and client to have […]
When it comes to lawmaking, if you don’t have a seat at the table, then you’re on the menu. Public policy and regulation can have a massive impact on your business. All across your organizational chart to your bottom line, what happens in city halls and state capitals can often make you or break you. […]
Sachs Media Group today announced exciting changes in the public affairs division with the promotion of Herbie Thiele to Vice President/Director of Public Affairs. Thiele will manage the firm’s diverse range of political and issue-management clients, succeeding veteran communicator Ryan Banfill as head of the public affairs division. “This is an exciting time for Sachs […]
We turn high-stakes challenges into results
