CEO Ron Sachs shared his insights at the University of Florida’s Executive Communications Summit on October 26, 2015. Here are several Ron-isms that stood out to the audience: On Public Relations “I love public relations, and I consider it the private practice of journalism that can have a higher purpose.” —@RonSachsFla #UFExecCom — Ryan Baum (@RyanBaum) […]
Every year at this time, Tallahassee turns pink as businesses and residents help raise awareness about breast cancer. Sachs Media Group is always among the first to get involved, because it’s a cause that has a personal meaning for our work family. Every October is a time for us to remember our dear friend and […]
By Andrea Palermo I recently had the privilege of traveling to Greenville, SC, to volunteer at “Take Back America,” the presidential forum hosted by Heritage Action for America. Ten candidates took the stage in front of a crowd of thousands at the Bon Secours Wellness Arena. Political junkies often see candidates on television, but I […]
Despite the backdrop of increased racial tensions in communities across the country, a revealing National Bar Association (“NBA”) survey shows that substantial majorities of Americans – both black and white – agree that race relations are better today than they were 50 years ago. However, most respondents from each race believe relations are worse than […]
Benjamin Crump, president, National Bar Association Clarence Anthony, Executive Director, National League of Cities Dr. Karen Cyphers, Director, Breakthrough Research division, Sachs Media Group
Jillian Hasner has been appointed to serve as President and Chief Executive Officer of Take Stock in Children, a statewide non-profit organization with a 20-year history of helping low-income and at-risk youth break the cycle of poverty by providing scholarships, mentors and hope. “Hasner is an experienced leader with a proven track record of delivering […]
Rather than let a crisis be defined in the terms and on the turf of others — including media — it’s most important to take charge of telling your own story, painful as that might seem, or risk being on the permanent defensive. This presentation by veteran communicator Ron Sachs covers the do’s and don’ts […]
As the marketing environment continues to evolve, it’s important to remember that vanity metrics such as likes and followers only scratch the surface of a campaign’s effectiveness. In order to accurately determine the effectiveness of your marketing efforts, you must first make sure you’re measuring the right things. Take a step back and ask yourself, […]
The South Florida Business Journal has named Sachs Media Group client People’s Trust Insurance the 2nd fastest growing private company in South Florida. In an industry known more for its dysfunction than for its innovation, People’s Trust has emerged as a leader with more than 140,000 policyholders across Florida. The business publication’s list of “Fast […]
Shortly after being called out by Outside the Lines on its affiliation with volleyball coach – and known child predator – Rick Butler, the Amateur Athletic Union has announced that it will conduct an extensive review of its child-protection policies. CEO Ron Sachs was featured as a guest panelist on yesterday’s episode of ESPN2’s Outside […]
Sachs Media Group has named Anosh Gill, an internationally acclaimed designer and creative director, to lead its award-winning creative team. The hire marks another addition to the firm’s roster of top professionals renowned for their expertise in branding, public affairs, public relations, digital media and more. “Anosh is an outstanding creative strategist and gifted designer […]
On Friday, July 17, NASA presented its newest Launch Pad – 39C – at a ribbon-cutting and dedication ceremony held at Kennedy Space Center. The multi-purpose site is NASA’s first new launch pad since the 1960s and allows companies to test vehicles and capabilities in the smaller class of rockets, making it more affordable for smaller […]
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