How do you know when it’s time to redesign your company’s website? Of course, there are some obvious indicators, such as… You haven’t updated it since MySpace was cool. You originally designed it on your Gateway 2000 computer. You still think Flash is awesome. However, there are also some not so obvious signs that it’s […]
Most corporate executives and organizational leaders recognize that they should be doing something when it comes to social media strategy. They see everyone else tweeting and snapping and Facebooking, so they hop on the bandwagon, posting updates at a furious, yet totally random, pace. But what they don’t realize is that social media is, in many […]
Carol Jenkins Barnett, of Lakeland, chair and president of Publix Super Markets Charities and longtime benefactor of the statewide ReadingPals early literacy program. Wesley Barnett, of Lakeland, an entrepreneur who holds key leadership positions in several technology, retail and entertainment companies. Tony Carvajal, of Tallahassee, executive vice president of the Florida Chamber of Commerce Foundation. […]
Memes are a form of unfiltered public discourse, moving seamlessly between a creator, a photo app, and the public. They’re often used to express a common sentiment or visually establish a point. They’re certainly popular. When viral, a meme may be seen by millions. We wondered whether content portrayed by meme is perceived differently than […]
Sachs Media Group was honored with a coveted Pollie Award from the American Association of Political Consultants (AAPC), the industry’s highest honor bestowed upon political consultants at the national and international level, during the 2016 Annual Pollie Awards & Conference on April 14 in San Juan, Puerto Rico. Sachs Media Group proudly took home a […]
Many designers and their clients have horror stories of working with each other. Clients stubbornly insisting on a design that looks like something from the homepage of America Online in 1999. Designers disdainfully and dismissively rejecting client ideas. Meetings with more tension than U.S.-Soviet relations in the 1970s. For a designer and client to have […]
When it comes to lawmaking, if you don’t have a seat at the table, then you’re on the menu. Public policy and regulation can have a massive impact on your business. All across your organizational chart to your bottom line, what happens in city halls and state capitals can often make you or break you. […]
Sachs Media Group today announced exciting changes in the public affairs division with the promotion of Herbie Thiele to Vice President/Director of Public Affairs. Thiele will manage the firm’s diverse range of political and issue-management clients, succeeding veteran communicator Ryan Banfill as head of the public affairs division. “This is an exciting time for Sachs […]
Sachs Media Group, Florida’s foremost full-service strategic communications firm, has been named as one of the top public relations firms both in Florida and nationally by the respected public relations journal O’Dwyer’s. Sachs Media ranked among the top five PR firms in Florida, in the top ten public affairs PR firms nationwide, and as the […]
Want to feel old? Try this on for size: Twitter is now 10 years old. It began on March 21st, 2006, when Jack Dorsey shared this simple tweet: Since that first tweet, Twitter has been both a colossal failure and a monumental success. It has been a failure in the sense that it can’t keep […]
The consequences of a thoughtless comment, an ill-conceived joke it’s surprisingly easy to ruin your reputation. It can be done in a matter of moments, using 140 characters or less. Just ask Justine Sacco, the PR exec who thoughtlessly Tweeted a racist joke (without realizing how racist it was). Even though she only had 170 […]
A cardinal rule of effective public relations is to never, ever say “No comment.” Even if you don’t have all the facts or you’re being dragged away in handcuffs or a hostile film crew is banging down your door, say something or people will conclude you’re guilty. And while your lawyer may strongly advocate for […]
We turn high-stakes challenges into results
