Facebook Advertising is one of the best marketing values available today – and most brands and agencies are still standing on the sidelines. Shortly before Facebook became a publicly traded company, news broke that General Motors was ending its $10 million-per-year advertising relationship with the social network. GM leadership doubted the effectiveness of Facebook as […]
If you’ve ever loved a dog, you can relate to the kind of loving bonds that transcend, in a different way, those that bind you to various people in your life. I grew up in a home that did not have a dog. And, until 11 years ago, I never really experienced the kind of […]
Last Friday night, my son and I decide to see the new James Bond movie, Skyfall. I check my e-mail as I walk into the theater and see a message from Associated Press reporter Bill Kaczor, who was asking for comment on an announcement by EPA that the agency was taking action on water quality […]
Raymond C. Sittig, longtime former executive director of the Florida League of Cities and a leading defender of local home rule in Florida, died Monday at age 83, after a lengthy illness. Sittig joined the Florida League of Cities in 1959 and spent 36 years with the organization, serving as its top executive for 25 […]
TALLAHASSEE, Fla. – With both presidential campaigns looking for a tailor-made solution to sew up the election, a top clothier to leading political figures has some advice for President Obama and Governor Mitt Romney: Add a little pizzazz to your professional but dull wardrobe. “And please,” couturier Arron Gober advises, “learn how to dress for […]
Anyone worried about the next generation and its ability to lead our community, state and nation will only be heartened by a happy truth emerging in Tallahassee. Our young people are among those who will surely step up to lead – because they already know how important service to others is in this life. As […]
The Ron Sachs Communications team turns out in pink to support the Tallahassee Democrat’s Go Pink challenge! We went pink with a giant pink bow and ribbon, pink flowers in the planter, pink-wrapped front doors, and a special remembrance of our dear friend and colleague, Marsha Koppe, who lost her courageous battle with breast cancer […]
Anyone worried about the next generation and its ability to lead our community, state and nation will only be heartened by a happy truth emerging in Tallahassee. Our young people are among those who will surely step up to lead – because they already know how important service to others is in this life. As […]
“People don’t really watch television. They listen to it.” It was Jack Faris, former president of the National Federation of Independent Business and chief fundraiser for the Republican National Committee during Ronald Reagan’s ultimate rise, who first gave me this lasting lesson on the art of the sound bite. “People don’t really watch television. They listen […]
I was glued to my TV during the DNC, moved to tears watching Michelle Obama close out the first night of the Convention. And then I saw her speak in person… a mere twenty feet from the stage! This past week, the First Lady made a campaign visit to Tallahassee. I anxiously stood in line […]
As electronic devices entice us to live more and more of our lives virtually, I think we all hunger for authentic experiences that engage our senses and our imaginations. That may explain why I was so enthralled by my recent visit to a new Tallahassee drinking establishment called Alchemy Spirits & Concoctions. To call it a […]
Three weeks ago, I was inaugurated as President of the Capital Chapter of the Florida Public Relations Association. It’s such an honor and a privilege for me because I am passionate about our profession and committed to excellence in public relations. I love this organization and am so excited for the year ahead. I joined […]
We turn high-stakes challenges into results
