Sachs Media, Florida’s foremost full-service communications agency, today announced that it has expanded its award-winning team with the addition of experienced marketing professional Lori Modafferi and longtime public affairs manager Sue Mullins to its account management team. The firm powered through the prolonged pandemic and is growing new business and staff. Modafferi will join the […]
In honor of Pride Month, which concludes this week, we took a moment to audit our speech and vocabulary to ensure that we are as inclusive as we can be in discussions involving sexual identity and other areas. In this day and age, using the proper terms around diversity and inclusion can be challenging. Our […]
Amid a lingering pandemic and unique protocols, it’s safe to say the 2021 Florida Legislative Session was one for the books – with big budgetary surprises, COVID-19 oddities, and red-hot button issues debated in the Capitol. Let’s take a look at some of the highlights of this year’s session (and special session) winners and losers … […]
Sachs Media has always been a strong supporter of nonprofit organizations and trade associations throughout its 25 years as an industry leader in public relations, public affairs, crisis, and strategic communications. Now, the firm is kicking off its next 25 years by announcing a significant expansion of its nonprofit & association practice, adding several new […]
Young children across the country are receiving helpful and sympathetic support from an uplifting new book as they cope with the pain and grief from loss in the lingering COVID-19 pandemic. “The Secret in the Clouds” recently earned high praise from the head of a national care organization, hailing its story combining positive mental health […]
We often ask our clients what keeps them up at night. That’s because we understand the power of strategic communications to solve thorny problems. In contrast to the trope that “if all you have is a hammer, everything looks like a nail,” the communications toolbox is packed with implements that can reach a target audience […]
Sachs Media, one of Florida’s and the nation’s foremost public affairs and public relations communications firms, this week announced the promotion of Juliet Hauser to Senior Account Executive. In her new role, Hauser will have greater responsibility on multiple client accounts, with a special focus on healthcare communication. “Juliet is a bright young talent whose […]
Words are a powerful tool that can help us better understand and empathize with others – and when in written form, words transcend beyond the present, ensuring that the stories and experiences of our ancestors are never forgotten. This year, the theme of Black History Month is “The Black Family: Representation, Identity, and Diversity,” and […]
Should any single entity be responsible for moderating the speech of billions of people worldwide — or for policing the internet? Earlier this month, three of America’s most prominent tech companies — Amazon, Apple, and Google — shut down Parler over its apparent lack of content moderation, which allowed the proliferation of conspiracy theories that […]
When we look back on 2020, one of the many lessons we will draw from this difficult and challenging year is a profound one – the deeply human need for community. Deprived of our normal quality of life and driven into isolation by the pandemic, we made do and found community through virtual means but […]
Everyone has seen bad examples of digital communication – especially with the pandemic-driven shift to virtual connectivity. But what separates great communication from the stuff that makes you cringe? More importantly, how can you adapt your approach this year to replicate effective communication for your own legislative agenda and advocacy efforts? From COVID relief and […]
Not even a global pandemic can stop the hilarious antics of Florida Man (and Woman)! 2020 has certainly been a year that we’ll never forget. Breaking news hit the airwaves faster than we could hit the refresh button, covering stories on everything from COVID-19 … to the presidential election … to racial injustice … to […]
We turn high-stakes challenges into results
