Sometimes, conversations with guests produce so many powerful insights and meaningful stories that they can’t all make it into the final cut. One of those conversations took place last fall with Attorney Ben Crump, legal counsel for the family of George Floyd. As we celebrate Juneteenth, following weeks of powerful Black Lives Matter protests, his […]
Admittedly, I didn’t know what Juneteenth was until I became an adult. It wasn’t part of the curriculum at any of the schools I attended and, unfortunately, my parents were never taught about it, either. As this year’s Juneteenth approached, I asked a few of my fellow Black professional friends if they had plans for […]
Show Notes How do you convince people to purchase something that doesn’t inherently impact them, but at the same time, changes the lives of others? In this episode, Berneice Cox, CEO of the United Way of the Big Bend, joins Michelle to share how strategic communications play an important role in getting people to invest […]
When your business is moving people, what do you do when the world stops moving? This week, Michelle is joined by our client, Mark Scullion, president of Suddath Workplace Solutions, a company that went from moving employees and students from place to place to moving everyone back home. Listen in as they discuss the future […]
So apparently blondes no longer have fun. At least not according to the Associate Press Stylebook, a sort of bible for newspapers and other word nerds (of which I am proudly one). AP just came out with its latest revisions to the Stylebook, and without so much as an apology to Rod Stewart’s 1978 album […]
During this unprecedented time, communication is more important than ever. That’s why we’re sharing 10 helpful tips for consistent, compassionate, and clear communications that will help you break through the coronavirus crisis. 1. Stay Strong This is an unprecedented crisis that will challenge every organization. But it also provides an opportunity to show strength through […]
Sachs Media Group earned seven awards, including the Grand All Image Award, at the Florida Public Relations Association Capital Chapter’s 2020 Image Awards in Tallahassee, Florida. Sachs Media Group won the chapter’s top honor, the Grand All Image Award, for the second year in a row. This year’s accolade went to the Water Quality & […]
When COVID-19 struck, many businesses had no choice but to shutter, or to press on in place to meet the public’s need for essential goods and services like groceries and healthcare. But it turns out that when it comes to PR in a pandemic, it’s both an essential service and one that can be delivered […]
When I was in middle and high school (long before social media), I looked forward to reading the Dear Abby and Ann Landers advice columns in the local newspaper. It was fascinating to read the pearls of wisdom that Abby and Ann offered their troubled readers to make things all better. In recent weeks, the […]
contact us to start your success story We provided young mothers who disinfect with bleach an outlet to voice support and share positive messaging with friends and family by expanding the purpose of the Moms Against Cooties advocacy group, building out its social media presence, and improving its website. Through these tactics, we effectively […]
contact us now to get started Florida’s Healthy Start coalitions recognized the need to educate policymakers on their impact in order to maintain sufficient budget and service levels for the year ahead. Working the Florida Association of Healthy Start Coalitions, we conducted a comprehensive analysis of data and messaging across the 32 local coalitions, […]
contact us now to get started Maritime salvage and towing companies provide a valuable service for boaters in Florida, but federal maritime laws place few restrictions on what they can charge boaters for salvage services. In a state with almost 1 million registered vessels, Florida was experiencing a problem with price gouging by these […]
We turn high-stakes challenges into results
