For me, the ads are always the best part of watching the Big Game. This year, with no particular favorite team in the game, I left the room for hygiene and chip refill breaks during the game itself – not during the ads. With ads costing as much as $5.6 million for 30 seconds, brands […]
As we begin the climb toward the peak of Florida’s 2020 Legislative Session, Michelle’s schedule has been booked to the brim with presentations on advocacy best practices. In this solo episode of Ubben Talkin’, she offers advice to those visiting Tallahassee to petition their government. Listen in to hear how to best navigate the halls […]
A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize corporate social responsibility (CSR). Business Dictionary defines CSR as a company’s sense of […]
This article was originally published in O’Dwyer’s Magazine’s Jan. 2020 Issue – O’Dwyer’s Guide to Crisis Communications. An overview of celebrities, CEOs and others who’ve attempted to apologize and gotten it wrong shows that when it comes to crisis management, the wrong response can often create a crisis after the crisis. Elton John’s 1976 song […]
Show Notes What’s the key to making your New Year’s resolutions stick? In this bonus, solo episode, Michelle discusses the origins of starting anew and outlines her five communications resolutions to start the new decade. Transcript So here it is, January, the beginning of a new year, the beginning of a new decade, and I […]
In 2019, President Trump officially changed his primary residence to the Sunshine State, which led many to declare him the ultimate Florida Man. The president certainly had his share of newsworthy headlines, but many Florida Man stories were so astounding that not even The Donald could dream them up on his own. So, for the […]
Show Notes When a brand is involved in a health-crisis, bouncing back and restoring consumers’ faith can be a long and delicate process full of communications challenges. In this episode, we’ll explore the rise, fall, and rise again of Mexican food giant, Chipotle, with Dr. Martha Roberts, Florida’s former Deputy Commissioner of Agriculture. Links & […]
In late October, Twitter CEO Jack Dorsey announced (via tweet, of course) a major change: The social network would stop running all political advertising globally. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵 — jack 🌍🌏🌎 (@jack) […]
The first Karen meme I saw was shared by a meme-obsessed millennial, who in no way would I have otherwise considered a harbinger of cultural intelligence. Turns out, he’s a disease vector of memes – he functions to be infected by and then expose others to memes, a Typhoid Mary for the internet age. The […]
How do you have a conversation about race when the topic is so fraught? On this episode, we’ll explore this tough question and more with Ben Crump, renowned civil rights attorney and author of the new book, Open Season: Legalized Genocide of Colored People. Links & Resources Get a copy of Attorney Ben Crump’s new […]
Show Notes A successful online persona makes a brand recognizable and appealing. When you’re crafting yours, social media is your best friend — but it can be hard to push through the abundant online chatter. Today’s guest is Danny Aller, the man behind the social media for the Florida Bar and the Tallahassee Beer Society. […]
With the rise of Instagram and YouTube, influencer marketing has quickly grown into a valuable promotional strategy for brands, with a projected value of up to $15 billion by 2022. As the role of “the influencer” continues to expand and evolve, it’s vital that brands adapt … or get left behind. For years, many brands […]
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