When education entrepreneur Erika Donalds decided to disrupt the Florida market with a classical curriculum that uses virtual reality to immerse students in what they’re learning, she turned to Sachs Media to conceive and execute an innovative launch plan.

We created a media strategy as novel as the product, inviting Florida reporters to a first-of-its-kind virtual reality news conference. The news conference “transported” attendees to multiple venues via an Oculus VR headset, taking them from a lecture hall to a castle throne room to the Roman Colosseum to the surface of Mars. Both news conference speakers and reporters participated as avatars that could explore each virtual venue. The novel approach generated strong media coverage and public interest.