When the USDVA launched a new approach to care tailored to each veteran’s needs, the North Florida/South Georgia region engaged Sachs Media to raise awareness and participation. Armed with insights gained from our survey research and message testing, we created a two-year digital marketing campaign that featured 15 veterans sharing the impact of the program on their health and wellbeing. We targeted the geographies with the greatest percentage of veterans, delivering a stream of engaging content, with results that exceeded expectations, increasing awareness among veterans from 21% to 46% over the two-year campaign, and prompting 2,683 additional veterans to sign up for the program.