To advance major school choice legislation in Florida, the National Coalition for Public School Options needed broad, visible, and sustained public momentum. Sachs Media built a campaign centered on persuasive personal stories from parents and students, paired with an aggressive earned media and digital strategy. We generated dozens of placements in leading statewide outlets, ensuring the issue stayed prominent throughout the legislative session.

Simultaneously, targeted digital and social advertising kept messages in front of lawmakers and key influencers at critical moments. By combining human-centered storytelling with precision outreach to decision-makers, the campaign strengthened public support and reinforced legislative resolve.

The result was successful passage of the bill, demonstrating how coordinated communications, media engagement, and targeted advocacy can translate grassroots voices into concrete statewide policy change.