When America’s largest grocery chain needed to introduce its delivery-only business, Kroger Delivery, in South Florida, it tapped Sachs Media to make connections and come up with innovative ways to raise its profile.

We escorted Kroger executives on a tour of TV and radio stations from Miami to West Palm Beach, where we delivered Kroger goody baskets to news desks, yielding some instant interviews and coverage.

To build goodwill, local relationships, and positive word of mouth, we negotiated philanthropic partnerships, including:

• Sponsoring Operation Hurricane Watch with iHeart Media to educate listeners about hurricane preparation, incorporating information about Kroger delivery.
• Securing a prime location at the Florida International University stadium during the first day of school celebration, introducing Kroger Delivery to more than 10,000 students, families, faculty, and staff and driving an increase in downloads and signups.
• Generating prime-time, digital, and social media coverage by touring South Florida for three days in a Kroger delivery truck and a WSVN camera crew to give 10 needy families bountiful food baskets and gift cards for their holiday dinner, finishing at the Ronald McDonald House Charities of South Florida.