Sachs Media Group

In today’s mind-numbing, message-a-minute world, getting seen and being heard is a big challenge. To overcome the clutter, you need a compelling message, a clear target, and a proven partner. As the top strategic communications and integrated marketing firm in the Southeast, we’ll help you break through.

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Crisis_FI

Crisis Communciations: How to Tell Your Story

Rather than let a crisis be defined in the terms and on the turf of others — including media — it’s most important to take charge of telling your own story, painful as that might seem, or risk being on the permanent defensive. This presentation by veteran communicator Ron Sachs Read More

MeasuringMarketingEffectiveness_FI

Measuring Marketing Success

As the marketing environment continues to evolve, it’s important to remember that vanity metrics such as likes and followers only scratch the surface of a campaign’s effectiveness. In order to accurately determine the effectiveness of your marketing efforts, you must first make sure you’re measuring the right things. Take a Read More

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