TALLAHASSEE, Fla. – Adding to its reputation as The Breakthrough Agency, Sachs Media’s campaign to preserve access to Florida’s solar industry earned an Honorable Mention in the public affairs category at the 24th Annual PRWeek Awards. Sachs Media was the only Florida-headquartered firm honored with one of these prestigious national awards recognizing transformative work, which are considered among the communications industry’s highest accolades.
“PRWeek sets the gold standard for our industry, so it’s truly an honor for our work to be recognized among the best campaigns in the nation,” said Michelle Ubben, President and CEO of Sachs Media. “We are committed to high-impact work that is helping our clients change the world, and this campaign certainly reflects that.”
In 2022, powerful interests were advocating for legislation to eliminate a consumer-friendly solar policy called net metering, which allows Florida homeowners and businesses to trade extra power they generate for a credit on their bill. With the help of Sachs Media, a coalition of clean energy advocates and businesses launched a comprehensive campaign to rally public support and share the experiences of solar consumers who had chosen to use this eco-friendly technology.
The team at Sachs Media utilized in-depth research, high-quality content, and compelling messaging to highlight successful solar projects, emphasizing the importance of the solar industry to Florida’s economy. The campaign was highly successful, resulting in a wave of positive media coverage, 10,000+ comments directed to policymakers, and ultimately a veto of the legislation by the governor.
“Our team is driven by work that matters and having the opportunity to elevate an issue that has such a meaningful impact on people’s lives is truly a privilege,” said Drew Piers, partner and managing director at Sachs Media. “To be recognized alongside some of the biggest global communications firms is a great honor – it’s the kind of excellence we strive for every day.”