By Lisa Garcia and Jenna Sarkissian Often times our clients are involved in interviews with media or faced with open Q-and-A’s during public events. Even with the best preparation, talking points, and plans, a question can be presented that throws the interviewee off track. A key way to keep control of the interview is to […]
By Chauniqua Major and Jenna Box Sarkissian In our fast-paced world of PR, finding time for professional self-love and play is nearly impossible. But with the help of our fellow Sachs Media Group Rhinos holding down the fort, we were able to carve out a few days for frank 2018 — a three-day-long gathering in […]
While everyone’s hearts may be focused on Valentine’s Day this week, we would also do well to have our minds considering another, less noticed occasion – today is National Safer Internet Day. One of the greatest challenges in public relations work is helping a client through a crisis. Literally everything can be at stake – […]
3, 2, 1 … Blast off! Each week, our digital media gurus round up the most viral Florida news — curated by views, comments and shares — so you can see what other Floridians really care about. This week, the nation’s eyes were focused on Florida’s Space Coast for the launch of SpaceX’s Falcon Heavy, […]
With the Winter Olympics imminent, the Sachs Media Group site has generated quite a number of visitors to a 2014 post that showcased Florida-native Olympians who were competing in that year’s Winter Games. That’s right, Floridians in the WINTER Games — and they’re doing it again this year. So you don’t have to wait any longer […]
With more than 20 million residents and 100 million annual visitors, Florida is no stranger to bizarre events and unusual crimes… As endless headlines flood social media every day, only a lucky few will rise to the top of the news feed. What news stories do Floridians really care about? And which media outlets are […]
When I found out January 31 was dubbed National Inspire Your Heart with Art Day, I really started to reflect on all the things that have pushed me into the world of graphic design. This meditation brought forth the source that nudged me toward my initial desire for the world of art: my father. He […]
With more than 20 million residents and 100 million annual visitors, Florida is often considered a bellwether for the United States. And while thousands of stories emerge from the Sunshine State’s newsrooms each day, only a lucky few rise to the top as Florida’s favorites. So what news stories do Floridians really care about? And […]
Most Florida voters say they feel better off than five years ago and trust local government more than any other level of government, a recent survey reveals. Though far from a majority, more voters surveyed offered up legalizing marijuana than any other issue as the top action they’d like to see the Legislature take. Those […]
When it comes to email inboxes, there are three types of people in this world: those with a notification bubble filled with a larger-than-life number, those with pristinely kept files and folders, and those (like me) who constantly teeter on the edge of either spotless organization or utter chaos. Eleven years ago, productivity expert Marsha […]
What news stories do Floridians really care about these days? To address this burning question, we’ve kicked off a new series called, “What’s Trending in Florida News?” Each week, our digital media gurus will be rounding up the most viral Florida news, helping you to stay up-to-date on the stories that matter … according to […]
With 2018 underway, the Sachs Media Group team recognizes the value of reflecting on last year’s challenges, successes, and (most importantly) lessons about where the world of marketing is headed. Taking what we learned from the year just ended, our communications pros offer some insightful marketing predictions: Graphic Design In the digital space, we are […]
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