Looking for a career in a “helping profession”? Chances are, public relations won’t make your list of options. But over the course of a long career in PR, I’ve been gratified to see how often the PR pros at Sachs Media Group have been able to use our professional skills to help people in real, […]
Florida has always had a special bond with Latin America and the Spanish-speaking countries of the Caribbean. This connection isn’t just because of our shared vulnerability to hurricanes and tropical storms, but also because one out of every four Floridians is Hispanic. Following the recent experience with Hurricanes Irma and Maria, it’s no wonder many […]
An exemplary resume is like a can’t-miss sales pitch. You must always tailor it to present essential selling points to persuade buyers, make professional connections, and secure deals. When the sale has been made, the pitch is pocketed for another day. Similarly, a well-written resume highlights your finest accomplishments, often creating the first impression that […]
First, my grandpa would lose his keys. That’s pretty normal. Then came the more telling signs – getting lost in hallways and in conversations. Then he washed important documents that had been kept in the dishwasher. That really upset my grandma, who assumed the papers were safe there since he hadn’t used the dishwasher in […]
It’s National Book Lovers Day! Say what?! As an avid reader, former journalist, self-proclaimed storyteller, and wife to a writer, I couldn’t pass up an opportunity to celebrate the timeless treasures truly found in those bound pages of words. To take it a step further, I surveyed my fellow book-adoring colleagues to compile a brief […]
Whether you’re shopping in a neighborhood liquor store or relaxing at a local bar, the library of beers a person can choose to consume is extensive and, quite frankly, overwhelming. How do you decide which one to pick? How does the brewery get your attention? The answer may simply be in its aesthetic, and to […]
We all know it’s the squeaky wheel that gets the grease. But what if one of the other wheels is screeching so loudly, the mechanic can’t even hear that there’s one squeaking? That’s what it can be like these days for PR professionals attempting to draw attention to the good work of clients in the […]
It’s great to be at the Sonny’s BBQ annual convention at the Sawgrass Marriott in Ponte Vedra Beach. We’re joining the pros from Sonny’s BBQHQ and terrific franchisees from around the South as they celebrate 49 years of BBQ domination and position this inspirational brand for future success. On the day that Amazon disrupted the […]
Professors teaching statistics like to tee up lessons on “correlation vs. causation” by giving examples of events that may appear statistically linked – but actually don’t have a cause-and-effect relationship. The most classic of these is the observation that ice cream consumption and murder rates spike at similar times, such as seen here: It isn’t […]
Sachs Media Group reviews the 2017 Florida legislative session following its passage after Governor Scott’s veto period. The Sachs Media Group Breakthrough Research final analysis of Florida’s 2017 Legislative Session provides intriguing and informed insights of the successful and not-so-successful fate of bills proposed by lawmakers and committees. Who was most effective in passing bills, […]
July 11 is recognized globally as World Population Day. This annual occasion focuses our collective attention on the urgent need to address population-related issues, including growth, sustainability, and development. These issues are particularly significant in the Sunshine State. Florida’s population grows by almost 1,000 people each day – citizens born in the state, as well […]
As one fiscal year ends and another begins, we turn our collective attention to that thrilling operational exercise known as budget planning. Whether it’s your first or tenth time planning a communications and marketing budget, you will likely have tons of questions on how to supercharge your outcomes in the upcoming year, like… How much […]
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