News & Insights

Filters

Sachs Media took a different approach to watching Thursday night’s last presidential debate – through an analysis of the words spoken by each candidate and the amount of time each controlled. The debate, widely lauded for its relative civility compared to the first mostly blustering and bombastic one, is also notable for the even distribution […]

Sachs Media and Tallahassee Chamber of Commerce recently hosted a candid conversation with Peter Schorsch, the influential publisher and executive editor of FloridaPolitics.com. Moderated by CEO Ron Sachs, the discussion covered the spectrum of the biggest Florida stories of 2020. Below is a recap of Peter Schorsch’s top takeaways from the year so far, and […]

Hispanic Heritage Month has been celebrated since 1988 when President Ronald Reagan enacted it into law. The month-long celebration from September 15 – October 15 marks the anniversary of the independence of five Latin American countries — Costa Rica, Guatemala, Honduras, Nicaragua, and my own family homeland of El Salvador. In this, the 199th Anniversary […]

Senior Account Manager Kelly Corder named Communicator of the Year TALLAHASSEE — Continuing its role as a leader in its industry, Sachs Media announced that firm partner Drew Piers, who serves as Director of Campaigns, has become president of the Florida Public Relations Association (FPRA) Capital Chapter. “Drew Piers is one of the smartest, sharpest, […]

Firm took home four awards for two campaigns during the PR industry awards event TALLAHASSEE, Fla. — Building on its 24-year legacy of excellence in the field of public relations and integrated communications, Sachs Media captured top statewide recognition in the 2020 Florida Public Relations Association (FPRA) Capital Chapter Virtual Golden Image Awards. The Annual […]

From managing canine “coworkers” to selecting the right virtual Zoom background, many Floridians have been navigating new waters in order to do our jobs amid COVID-19. To gauge these changes, we’ve been surveying large, random samples of Florida voters weekly since the pandemic exploded in mid-March. Our goal was, and still is, to glean what […]

TALLAHASSEE, Fla. — Sachs Media reaffirmed its 25-year legacy of national excellence in the field of public relations, public affairs, crisis, and strategic communications by being named one of PRNews’ “Elite Top 100” firms in the U.S. The award, inaugurated this year, recognizes the top communications, marketing, and digital agencies across the country. ”It’s a […]

Sachs Media today announced its new hire of Tallahassee native Brooke Williams, an experienced young professional, who will join the agency’s outstanding public affairs team as an Account Executive. “Brooke is a bright young talent, and we’re thrilled to welcome her to our solid team,” said Founder and CEO Ron Sachs. “As the creators of […]

Sachs Media Group Donates Creative Campaign to Help Students Be “COVID Health Heroes™” TALLAHASSEE, Fla. – As students across Florida prepare to return to school later this month, simple behaviors could become heroic to significantly stop the spread of the disease – things like wearing a mask, staying six feet apart and coughing into an […]

Sometimes, conversations with guests produce so many powerful insights and meaningful stories that they can’t all make it into the final cut. One of those conversations took place last fall with Attorney Ben Crump, legal counsel for the family of George Floyd. As we celebrate Juneteenth, following weeks of powerful Black Lives Matter protests, his […]

Admittedly, I didn’t know what Juneteenth was until I became an adult. It wasn’t part of the curriculum at any of the schools I attended and, unfortunately, my parents were never taught about it, either. As this year’s Juneteenth approached, I asked a few of my fellow Black professional friends if they had plans for […]

Show Notes How do you convince people to purchase something that doesn’t inherently impact them, but at the same time, changes the lives of others? In this episode, Berneice Cox, CEO of the United Way of the Big Bend, joins Michelle to share how strategic communications play an important role in getting people to invest […]

We turn high-stakes challenges into results