COVID-19 has created extraordinary circumstances that are putting a strain on families worldwide. Public health experts tell us that social distancing is essential to preventing the spread of this disease. This is a critical time for neighbors to help neighbors, even as we observe proper precautions to keep ourselves safe. That’s why we designed this […]
contact us now to get started When surprise legislation emerged midway through the 2020 legislative session to merge Florida Polytechnic University and New College of Florida into larger institutions, the two state universities engaged Sachs Media to conduct a media, digital, and grassroots campaign to save their independence. With only four weeks of legislative […]
contact us now to get started In an effort to improve Americans’ food safety practices while preparing special meals during the end-of-year holiday season, Sachs Media conceived and executed the Plate It Safe campaign on behalf of the Water Quality and Health Council, a national organization. The campaign was intended to help make America’s […]
contact us now to get started When state officials announced a plan that threatened to cut reimbursement rates for services to children with developmental disabilities, Sachs Media was engaged by the Florida Association for Behavior Analysis to push back. The concern was that reimbursement rates were already too low, and any further cuts would […]
contact us now to get started Century-old Bonnet House Museum & Gardens, one of Fort Lauderdale’s preeminent historic landmarks, became the target of a nasty tug of war in 2019 when the Tallahassee-based Florida Trust for Historic Preservation tried to take control of the estate and shift all its revenue away from the local […]
Everywhere you turn, people are talking about coronavirus. They want to know what is happening and what to do about it, but where do you turn for credible information? This episode, Michelle is joined by Dr. Anna Likos:, global disease fighter and Florida’s former state epidemiologist, to discuss what useful information is out there and […]
Sachs Media Group was honored with several ADDY® Awards at the American Advertising Federation Tallahassee‘s 2020 American Advertising Awards, held February 29, 2020. The American Advertising Awards, also known as the ADDY® Awards, honor excellence in advertising and cultivate the highest creative standards in the industry. The firm received five silver ADDY® awards for print and […]
Having spent most of my professional career working remotely (six years, to be exact), I’ve gotten quite used to that work-from-home life. And over the course of this time, I’ve often been asked, “How do you stay focused and productive while working from home?” The answer is simple. For many, the biggest challenge in transitioning […]
Want to get good at using spreadsheets (like, really good) while saving yourself precious time? Learn how to use the tool vlookup. You may have heard of vlookup. Its name is short for “vertical lookup,” and it’s the key to truly understanding spreadsheets and big data. PR professionals use spreadsheets for a variety of purposes, […]
There’s a person behind every email you send. I know, this sounds rather elementary, but operating in our extremely transactional world could have you thinking otherwise. Over the years, I’ve made it my personal mission to build relationships with writers that go beyond merely email exchanges. This type of relationship-building has led to some good […]
Have you ever thought about a city as a brand? From New York City to Tokyo to Marrakech, each place has a unique vibe distinguishing it from the rest. This episode, Michelle is joined by Kerri Post, Visit Tallahassee’s executive director, to discuss what defines Tallahassee’s brand and how to share it with people inside […]
For me, the ads are always the best part of watching the Big Game. This year, with no particular favorite team in the game, I left the room for hygiene and chip refill breaks during the game itself – not during the ads. With ads costing as much as $5.6 million for 30 seconds, brands […]
We turn high-stakes challenges into results
