If I have learned anything about public relations thus far, it’s that the most important tool for success in this field is networking. Building and maintaining relationships with public relations specialists not only gives you exposure to the field, but for a college student like me it also helps develop connections that can be invaluable […]
How do Leon County residents feel about their work lives? Home lives? Balance between the two? Sachs Media Group’s Breakthrough Research Division polled over 500 professionals in September 2016 and found a few fun and unexpected correlations that may teach us something about what we can do as individuals and as a community to improve […]
On May 25, this public relations program was recognized by the Florida Public Relations Association with a 2017 Image Award for Reputation Management. It was a Friday morning when it became clear that Florida would suffer damage from Hurricane Matthew, heading straight for the eastern seaboard and ready to wreak havoc on everyone and everything […]
As the Florida teachers union presses on with its misguided lawsuit to end the Florida Tax Credit Scholarship program – a scholarship that empowers more than 90,000 poor, mostly minority students to attend schools that work for them – Sachs Media Group is hard at work, shining light on the positive impact this program has […]
Media outlets are abuzz this week with talk of a potential Twitter sale. Google, Salesforce, and even Disney have been considered as potential suitors. Many have asked why Twitter’s growth has stalled, warranting an acquisition. I have heard some “experts” say that the Twitter user exodus is a result of niche audiences, a lack of […]
Election season is in full swing! Here at Sachs Media Group, our team is hard at work to get all eligible voters registered and casting their ballots before upcoming deadlines. Currently, our “Access The Vote” campaign is working to increase the number of voters with disabilities participating in elections. Disability Rights Florida is a not-for-profit […]
Sachs Media Group’s Breakthrough Research Division conducted a survey of 506 Leon County likely voters on Tuesday, September 27. According to the survey, one week ago, Jackie Pons and Rocky Hanna were within the margin of error in vote share to serve as Leon County Superintendent. Today, Hanna has a 40-point lead (64% to 24%) […]
Carnival Corporation is going Hollywood… and Sachs Media Group is all aboard. On September 19, Sachs Media Group — in collaboration with several amazing partners — had the honor of rolling out the public relations and social media efforts for Carnival Corporation’s newest initiative: travel TV programming. The world’s largest travel-leisure company has created and […]
Tomorrow night’s historic presidential debate represents a high-stakes juncture in a deeply strange election year — potent with moments that could flip a close election between what many voters regard as the lesser of evils. It’s noteworthy that such an old rhetorical form as a debate remains so relevant and influential. During the 90 minutes […]
Google announced an important update to its search algorithm today, dubbed Penguin 4.0. After two years in development, Penguin 4.0 could significantly impact how your website ranks for key Google search queries. Will you need to revise your search engine optimization (SEO) strategy? What you need to know about the Penguin 4.0 update: • Google […]
On Monday, Sept. 19, ticket pledge drive campaign getBlue was launched in Fort Lauderdale seeking $2 million in non-binding ticket pledges from the community. Fort Lauderdale, FLORIDA – A vigorous South Florida community campaign – getBlue – has launched today to boost efforts to recruit jetBlue’s direct airline service between Fort Lauderdale-Hollywood International Airport and Tallahassee International Airport through a unique […]
Sachs Media Group, Florida’s foremost full-service strategic communications firm, this week launched a new vehicle in the digital space, unveiling a new website to better tell the 20-year-old firm’s brand story. The site, which details the wide range of services offered by the firm, is mobile-responsive and features an array of dynamic new elements that […]
We turn high-stakes challenges into results
