contact us now to get started Century-old Bonnet House Museum & Gardens, one of Fort Lauderdale’s preeminent historic landmarks, became the target of a nasty tug of war in 2019 when the Tallahassee-based Florida Trust for Historic Preservation tried to take control of the estate and shift all its revenue away from the local […]
Everywhere you turn, people are talking about coronavirus. They want to know what is happening and what to do about it, but where do you turn for credible information? This episode, Michelle is joined by Dr. Anna Likos:, global disease fighter and Florida’s former state epidemiologist, to discuss what useful information is out there and […]
Sachs Media Group was honored with several ADDY® Awards at the American Advertising Federation Tallahassee‘s 2020 American Advertising Awards, held February 29, 2020. The American Advertising Awards, also known as the ADDY® Awards, honor excellence in advertising and cultivate the highest creative standards in the industry. The firm received five silver ADDY® awards for print and […]
Having spent most of my professional career working remotely (six years, to be exact), I’ve gotten quite used to that work-from-home life. And over the course of this time, I’ve often been asked, “How do you stay focused and productive while working from home?” The answer is simple. For many, the biggest challenge in transitioning […]
Want to get good at using spreadsheets (like, really good) while saving yourself precious time? Learn how to use the tool vlookup. You may have heard of vlookup. Its name is short for “vertical lookup,” and it’s the key to truly understanding spreadsheets and big data. PR professionals use spreadsheets for a variety of purposes, […]
There’s a person behind every email you send. I know, this sounds rather elementary, but operating in our extremely transactional world could have you thinking otherwise. Over the years, I’ve made it my personal mission to build relationships with writers that go beyond merely email exchanges. This type of relationship-building has led to some good […]
Have you ever thought about a city as a brand? From New York City to Tokyo to Marrakech, each place has a unique vibe distinguishing it from the rest. This episode, Michelle is joined by Kerri Post, Visit Tallahassee’s executive director, to discuss what defines Tallahassee’s brand and how to share it with people inside […]
For me, the ads are always the best part of watching the Big Game. This year, with no particular favorite team in the game, I left the room for hygiene and chip refill breaks during the game itself – not during the ads. With ads costing as much as $5.6 million for 30 seconds, brands […]
As we begin the climb toward the peak of Florida’s 2020 Legislative Session, Michelle’s schedule has been booked to the brim with presentations on advocacy best practices. In this solo episode of Ubben Talkin’, she offers advice to those visiting Tallahassee to petition their government. Listen in to hear how to best navigate the halls […]
A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize corporate social responsibility (CSR). Business Dictionary defines CSR as a company’s sense of […]
This article was originally published in O’Dwyer’s Magazine’s Jan. 2020 Issue – O’Dwyer’s Guide to Crisis Communications. An overview of celebrities, CEOs and others who’ve attempted to apologize and gotten it wrong shows that when it comes to crisis management, the wrong response can often create a crisis after the crisis. Elton John’s 1976 song […]
Show Notes What’s the key to making your New Year’s resolutions stick? In this bonus, solo episode, Michelle discusses the origins of starting anew and outlines her five communications resolutions to start the new decade. Transcript So here it is, January, the beginning of a new year, the beginning of a new decade, and I […]
We turn high-stakes challenges into results
