Show Notes A successful online persona makes a brand recognizable and appealing. When you’re crafting yours, social media is your best friend — but it can be hard to push through the abundant online chatter. Today’s guest is Danny Aller, the man behind the social media for the Florida Bar and the Tallahassee Beer Society. […]
With the rise of Instagram and YouTube, influencer marketing has quickly grown into a valuable promotional strategy for brands, with a projected value of up to $15 billion by 2022. As the role of “the influencer” continues to expand and evolve, it’s vital that brands adapt … or get left behind. For years, many brands […]
Each fall, in the weeks leading up to the Jewish holiday of Yom Kippur, I put time aside to contemplate forgiveness and atonement: Who have I hurt that I can come clean to, or ask forgiveness from? What angers or resentments am I holding on to that could be freed? I’ve witnessed remarkable resolutions between […]
contact us now to get started Texas voters approved a constitutional amendment in 2007 establishing the Cancer Prevention and Research Institute of Texas (CPRIT) and authorizing the state to issue $3 billion in bonds to fund cancer research and prevention programs in the state. When authorization and funding were about to expire in 2019, […]
Authored by Blackwell Thomas In public relations, we work for the client. Their immediate wants, mid-range goals and long-term desires, translate into our marching orders. This world is typically set up in one of two ways. You can serve your employer as part of their in-house PR team or you can work at a PR […]
Earning six major awards including the “Dick Pope All Florida Golden Image Award” for the best single campaign of the year, Sachs Media Group continued its long-term legacy of excellence in the field of public relations and integrated communications campaigns at Tuesday’s Florida Public Relations Association (FPRA) Golden Image Awards gala in Tampa. Each year […]
Earning six major awards including the “Dick Pope All Florida Golden Image Award” for the best single campaign of the year, Sachs Media Group continued its long-term legacy of excellence in the field of public relations and integrated communications campaigns at Tuesday’s Florida Public Relations Association (FPRA) Golden Image Awards gala in Tampa. Each year […]
What news stories do Floridians really care about? And which Florida news outlets are leading the online discussion? To answer these questions, our digital media gurus analyzed the most viral Florida news of this week — curated by reactions, comments, and shares — to find out “What’s Trending in Florida News?” It was a crazy […]
On behalf of the Water Quality & Health Council, Sachs Media surveyed 3,100 American adults online, April 12-13, 2019. The survey had an estimated margin of error of +/- 2.7% at the 95% confidence level. Results were nationally representative of American adults in terms of age, race, gender, region, and household income. Survey findings were […]
What news stories do Floridians really care about? And which Florida news outlets are leading the online discussion? To answer these questions, our digital media gurus analyzed the most viral Florida news of this week — curated by reactions, comments, and shares — to find out “What’s Trending in Florida News?” It was a hot […]
What news stories do Floridians really care about? And which Florida news outlets are leading the online discussion? To answer these questions, our digital media gurus analyzed the most viral Florida news of this week — curated by reactions, comments, and shares — to find out “What’s Trending in Florida News?” Overall, it was an […]
What news stories do Floridians really care about? And which Florida news outlets are leading the online discussion? To answer these questions, our digital media gurus analyzed the most viral Florida news of this week — curated by reactions, comments, and shares — to find out “What’s Trending in Florida News?” It may come as […]
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