Want to get good at using spreadsheets (like, really good) while saving yourself precious time? Learn how to use the tool vlookup. You may have heard of vlookup. Its name is short for “vertical lookup,” and it’s the key to truly understanding spreadsheets and big data. PR professionals use spreadsheets for a variety of purposes, […]
There’s a person behind every email you send. I know, this sounds rather elementary, but operating in our extremely transactional world could have you thinking otherwise. Over the years, I’ve made it my personal mission to build relationships with writers that go beyond merely email exchanges. This type of relationship-building has led to some good […]
Have you ever thought about a city as a brand? From New York City to Tokyo to Marrakech, each place has a unique vibe distinguishing it from the rest. This episode, Michelle is joined by Kerri Post, Visit Tallahassee’s executive director, to discuss what defines Tallahassee’s brand and how to share it with people inside […]
For me, the ads are always the best part of watching the Big Game. This year, with no particular favorite team in the game, I left the room for hygiene and chip refill breaks during the game itself – not during the ads. With ads costing as much as $5.6 million for 30 seconds, brands […]
As we begin the climb toward the peak of Florida’s 2020 Legislative Session, Michelle’s schedule has been booked to the brim with presentations on advocacy best practices. In this solo episode of Ubben Talkin’, she offers advice to those visiting Tallahassee to petition their government. Listen in to hear how to best navigate the halls […]
A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize corporate social responsibility (CSR). Business Dictionary defines CSR as a company’s sense of […]
This article was originally published in O’Dwyer’s Magazine’s Jan. 2020 Issue – O’Dwyer’s Guide to Crisis Communications. An overview of celebrities, CEOs and others who’ve attempted to apologize and gotten it wrong shows that when it comes to crisis management, the wrong response can often create a crisis after the crisis. Elton John’s 1976 song […]
Show Notes What’s the key to making your New Year’s resolutions stick? In this bonus, solo episode, Michelle discusses the origins of starting anew and outlines her five communications resolutions to start the new decade. Transcript So here it is, January, the beginning of a new year, the beginning of a new decade, and I […]
In 2019, President Trump officially changed his primary residence to the Sunshine State, which led many to declare him the ultimate Florida Man. The president certainly had his share of newsworthy headlines, but many Florida Man stories were so astounding that not even The Donald could dream them up on his own. So, for the […]
Show Notes When a brand is involved in a health-crisis, bouncing back and restoring consumers’ faith can be a long and delicate process full of communications challenges. In this episode, we’ll explore the rise, fall, and rise again of Mexican food giant, Chipotle, with Dr. Martha Roberts, Florida’s former Deputy Commissioner of Agriculture. Links & […]
In late October, Twitter CEO Jack Dorsey announced (via tweet, of course) a major change: The social network would stop running all political advertising globally. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵 — jack 🌍🌏🌎 (@jack) […]
The first Karen meme I saw was shared by a meme-obsessed millennial, who in no way would I have otherwise considered a harbinger of cultural intelligence. Turns out, he’s a disease vector of memes – he functions to be infected by and then expose others to memes, a Typhoid Mary for the internet age. The […]
We turn high-stakes challenges into results
