When the Florida Association of Nurse Practitioners wanted to capitalize on a legislative opportunity to remove unnecessary barriers to broader nurse practitioner care, Sachs Media was engaged to educate lawmakers about the public benefits.
Armed with a statewide survey showing that half of all Floridians, particularly Republicans, favor an expanded scope of practice for nurse practitioners, we launched a social media campaign that targeted lawmakers and Floridians in key legislative districts, ultimately reaching tens of thousands of individuals in a period of just a few weeks.
Our team also secured positive coverage in seven different media outlets, placed multiple op-eds from current nurse practitioners, delivered fact sheets to lawmakers, and quickly built a coalition of third-party support.
The legislation overwhelmingly passed the Florida House of Representatives and stalled in the Florida Senate due to intense opposition from influential interest groups. However, this multi-year effort will continue to lay the groundwork for success during subsequent legislative sessions.
