Sachs 'Retools' As Content Plays Bigger Role in PR

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Sachs 'Retools' As Content Plays Bigger Role in PR

Tallahassee-based Ron Sachs Communications has “retooled” as Sachs Media Group to reflect its thriving business in multimedia content production and opportunities beyond media relations and traditional PR.

President Ron Sachs said that while the firm is still deeply rooted in PR — it acquired Vicki Johnson’s Orlando PR shop last year — its scope of services has expanded through creation.

“We don’t just work with media, we produce it and own it now,” he told O’Dwyer’s. “The firm has evolved to the point where we are a leading producer of content and in some ways our own biggest client.”

Sachs said SMG has been producing content, especially video, for years for public and private sector clients. Its resume includes the “Get Ready, America!” safety education TV program for the National Hurricane Safety Initiative, as well as the National Sheriff’s Association’s “Drive for Life” campaign, sponsored by Volvo.

But, Sachs added, technology has expanded the methods of communicating to the point where mass media is not the only way to get a message out. “Our evolution is about skating to where the puck is, not was,” he said.

The firm is kicking off an online TV program, “Florida NewsMakers,” through a partnership with the Florida Press Association, featuring interviews with public figures. It also put together a video, “Shift Happens,” for unveiling its new name, and is producing two statewide TV specials in the Sunshine State – “Viva Florida 500!” to mark the state’s quincentennial and a second on preventing sexual abuse of children.

Sachs added: “We’re not just a public relations firm anymore, though we’re proud of our PR work. We are also going to audiences directly with great results.”

Article courtesy of O’DwyerPR.com

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