Sachs Media has been named the top winner of the national PRNEWS Impact Communications Award in the Social Justice Campaign category for its work with renowned civil rights attorney Ben Crump and the family of Tyre Nichols. The campaign, “Justice for Tyre Nichols: Laying the Groundwork for Improved Policing in America,” played a central role in amplifying calls for accountability and systemic police reform following Tyre Nichols’ tragic death at the hands of Memphis police in 2023.
The PRNEWS Impact Communications Awards recognize leading corporate social responsibility, diversity, equity, inclusion, and social impact campaigns nationwide. Working alongside Crump and the Nichols family, Sachs Media has led an ongoing two-year campaign combining strategic media engagement, grassroots mobilization, digital outreach, and high-profile advocacy to keep Tyre’s story in the national spotlight and drive real policy change.
“This campaign reflects the real power of communications to not just inform, but to fuel action and change,” said Sachs Media’s Director of Media Relations Kelly Corder, APR, CPRC. “We’re tremendously honored to stand with Ben Crump and the Nichols family in their continued pursuit of justice and reform, and deeply proud of our team’s work on this important and ongoing effort.”
The campaign has already contributed to significant outcomes, including multiple guilty verdicts in federal civil rights trials, the permanent deactivation of Memphis’ notorious SCORPION police unit, the launch of a U.S. Department of Justice investigation into the Memphis Police Department, and new DOJ guidelines for specialized police units nationwide. Sachs Media’s efforts generated more than 212,000 total media placements, over 6.8 million media engagements, and 22 million social media views, mobilizing thousands of supporters through digital outreach and petition drives.
This recognition adds to Sachs Media’s growing list of national honors for its high-stakes, purpose-driven work over the past year, including wins in the PRNEWS Platinum Awards, North American SABRE Awards, and Pollie Awards.