In the 18 years since Ron Sachs Communications appeared on the scene, some things have changed irrevocably, and some things will never change. Not only do we all have cell phones, we live on them, and even our middle schoolers have smart phones. News is a 24/7 business. It happens when it happens, and we […]
Sending a message to the governor and lawmakers once involved phone calls, letters and faxes. Now, you can add online petitions, websites, Facebook posts and tweets to the mix. Public affairs messaging is evolving. We just witnessed a presidential campaign with hyper-targeted appeal videos and sharable graphics sent directly to your smartphone. Campaigns used texts […]
The Florida Smart Justice Alliance and two key legislators today unveiled common-sense, cost-effective legislation designed to introduce groundbreaking reforms to Florida’s correctional system. The measure will reduce the cost of operating the prison system while enhancing public safety, by reducing the rate of offenders cycling in and out of Florida prisons. The measure will be sponsored by […]
Adding to its impressive history of winning recognition from its peers, Sachs Media Group earned five ADDY Awards, including two top prizes, at the American Advertising Federation-Tallahassee awards ceremony on Saturday. “Our creative team does an outstanding job of capturing our clients’ vision and turning it into a compelling message,” said Ron Sachs, president and […]
As new cars make their debut on the nation’s biggest car sales weekend of the year, more buyers than ever before will decide to purchase a service contract to cover the cost to repair their new ride. Service contracts are an increasingly popular choice among consumers as car repair costs rise, according to the Service […]
Michelle Ubben presented the concept of Brandyland at the FPRA professional development event, Cultivating a Powerful Reputation: Lessons in Branding. Brandyland illustrates the challenges that a company faces as they redefine their brand image. Click here to view a larger version of Brandyland.
Ron Sachs Communications is proud to announce the newest addition to the “family” – Maggie Mae, an adorable English Golden Retriever puppy who adopted Ron and Gay Webster-Sachs to be her parents. During a brief get-acquainted visit to the Ron Sachs Communications offices, Maggie Mae established an immediate rapport with her colleagues, whose specialties include […]
The heads of two of the state capital’s leading news organizations sit down with Ron Sachs to recap the just-ended 2013 session of the Florida Legislature. The review features David Royse, executive editor of the News Service of Florida, and Mary Ellen Klas, the Miami Herald’s capital bureau chief. The session ended without lawmakers agreeing on […]
The Capital Chapter’s June monthly luncheon featured a panel of journalists from the Capital Press Corps to give local PR pros information about pitching, building relationships, regular beats and what drives coverage. Panelists included Gray Rohrer of the Florida Current, Matt Dixon of the Florida Times Union, Kathleen Haughney of the South Florida Sun Sentinel, Tia Mitchell of […]
Every day, newspaper headlines and business talk shows tell stories of mergers and acquisitions. Most of the time, that coverage is dedicated to the power play moves of major corporations that benefit from a cadre of highly-skilled financial analysts, lawyers and accountants. And while those perspectives are a vital component of a big transaction, more […]
Facebook Advertising is one of the best marketing values available today – and most brands and agencies are still standing on the sidelines. Shortly before Facebook became a publicly traded company, news broke that General Motors was ending its $10 million-per-year advertising relationship with the social network. GM leadership doubted the effectiveness of Facebook as […]
We turn high-stakes challenges into results
