As new cars make their debut on the nation’s biggest car sales weekend of the year, more buyers than ever before will decide to purchase a service contract to cover the cost to repair their new ride. Service contracts are an increasingly popular choice among consumers as car repair costs rise, according to the Service […]
Michelle Ubben presented the concept of Brandyland at the FPRA professional development event, Cultivating a Powerful Reputation: Lessons in Branding. Brandyland illustrates the challenges that a company faces as they redefine their brand image. Click here to view a larger version of Brandyland.
Ron Sachs Communications is proud to announce the newest addition to the “family” – Maggie Mae, an adorable English Golden Retriever puppy who adopted Ron and Gay Webster-Sachs to be her parents. During a brief get-acquainted visit to the Ron Sachs Communications offices, Maggie Mae established an immediate rapport with her colleagues, whose specialties include […]
The heads of two of the state capital’s leading news organizations sit down with Ron Sachs to recap the just-ended 2013 session of the Florida Legislature. The review features David Royse, executive editor of the News Service of Florida, and Mary Ellen Klas, the Miami Herald’s capital bureau chief. The session ended without lawmakers agreeing on […]
The Capital Chapter’s June monthly luncheon featured a panel of journalists from the Capital Press Corps to give local PR pros information about pitching, building relationships, regular beats and what drives coverage. Panelists included Gray Rohrer of the Florida Current, Matt Dixon of the Florida Times Union, Kathleen Haughney of the South Florida Sun Sentinel, Tia Mitchell of […]
Every day, newspaper headlines and business talk shows tell stories of mergers and acquisitions. Most of the time, that coverage is dedicated to the power play moves of major corporations that benefit from a cadre of highly-skilled financial analysts, lawyers and accountants. And while those perspectives are a vital component of a big transaction, more […]
Facebook Advertising is one of the best marketing values available today – and most brands and agencies are still standing on the sidelines. Shortly before Facebook became a publicly traded company, news broke that General Motors was ending its $10 million-per-year advertising relationship with the social network. GM leadership doubted the effectiveness of Facebook as […]
If you’ve ever loved a dog, you can relate to the kind of loving bonds that transcend, in a different way, those that bind you to various people in your life. I grew up in a home that did not have a dog. And, until 11 years ago, I never really experienced the kind of […]
Last Friday night, my son and I decide to see the new James Bond movie, Skyfall. I check my e-mail as I walk into the theater and see a message from Associated Press reporter Bill Kaczor, who was asking for comment on an announcement by EPA that the agency was taking action on water quality […]
Raymond C. Sittig, longtime former executive director of the Florida League of Cities and a leading defender of local home rule in Florida, died Monday at age 83, after a lengthy illness. Sittig joined the Florida League of Cities in 1959 and spent 36 years with the organization, serving as its top executive for 25 […]
TALLAHASSEE, Fla. – With both presidential campaigns looking for a tailor-made solution to sew up the election, a top clothier to leading political figures has some advice for President Obama and Governor Mitt Romney: Add a little pizzazz to your professional but dull wardrobe. “And please,” couturier Arron Gober advises, “learn how to dress for […]
We turn high-stakes challenges into results
