Want to feel old? Try this on for size: Twitter is now 10 years old. It began on March 21st, 2006, when Jack Dorsey shared this simple tweet: Since that first tweet, Twitter has been both a colossal failure and a monumental success. It has been a failure in the sense that it can’t keep […]
The consequences of a thoughtless comment, an ill-conceived joke it’s surprisingly easy to ruin your reputation. It can be done in a matter of moments, using 140 characters or less. Just ask Justine Sacco, the PR exec who thoughtlessly Tweeted a racist joke (without realizing how racist it was). Even though she only had 170 […]
A cardinal rule of effective public relations is to never, ever say “No comment.” Even if you don’t have all the facts or you’re being dragged away in handcuffs or a hostile film crew is banging down your door, say something or people will conclude you’re guilty. And while your lawyer may strongly advocate for […]
Florida matters – this election cycle more than ever. Heading into Tuesday’s primary, we who call ourselves Floridians are enjoying the heady feeling of being consequential: 99 delegates for the GOP, winner take all, and 246 delegates awarded proportionally between the Democrats. A giant momentum machine that can sway the election in either direction. Intense […]
Sachs Media Group’s Orlando office has been hard at work spreading the word about He Got Up Orlando, a large service event and resource fair taking place at the Citrus Bowl on Easter Sunday, March 27. The event is expected to provide as many as 25,000 homeless individuals and veterans, and families in need from […]
A man and woman are sitting on a living room couch. He’s doing a crossword puzzle, she’s reading news. Does it matter on which medium they are doing these things? Does doing a crossword puzzle on paper mean something different than doing a crossword on a smartphone? Yes, it turns out. At least in how […]
Sachs Media Group was honored with several local ADDY® Awards at the American Advertising Federation Tallahassee‘s 2016 American Advertising Awards, held February 13, 2016. The firm received a total of nine awards, including two of the top awards of the night: “Best of Show: Print” and the prestigious Franceschi Public Service Award, which recognizes the […]
The worst happens. A fiscal or physical crisis befalls your organization. A trusted, longtime bookkeeper embezzles money. An accident at your plant claims lives and calls into question your safety protocols. A television news reporter is at your door demanding an on-camera interview. You need to act – now. No time to make a plan, […]
This year, for Children’s Week at the Capitol, Sachs Media Group coordinated a series of op-eds by board members, in which they shared their unique experiences with Florida Healthy Kids and the importance of children’s health care to them. The articles were placed in more than 10 newspapers and online publications around Florida, including the […]
Michelle Ubben, partner and Chief Operating Officer of Sachs Media Group, was recently named one of the “Top Women in PR” nationally by PR News, a leading industry publication. The list features the nation’s most influential women in public relations — leaders who set the agenda for the profession and within their companies. Ubben has […]
Want a vote that counts now? Pick your favorite “Florida Man” story of the year. Florida is home to many of the nation’s oddest news stories. For nearly twenty years, Sachs Media Group’s PR professionals have sifted through the Sunshine State’s newspapers and read with delight and amazement some of the stories that could only […]
CEO Ron Sachs shared his insights at the University of Florida’s Executive Communications Summit on October 26, 2015. Here are several Ron-isms that stood out to the audience: On Public Relations “I love public relations, and I consider it the private practice of journalism that can have a higher purpose.” —@RonSachsFla #UFExecCom — Ryan Baum (@RyanBaum) […]
We turn high-stakes challenges into results
