Lisa Garcia Tapped as Sr. VP of Public Relations

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Sachs Media Group (SMG), Florida’s dominant integrated communications firm, today announced the promotion of Lisa Garcia to Senior Vice President of Public Relations. Garcia will be responsible for account management, contributing to strategy and firm operations.

“Lisa’s leadership and loyalty are invaluable and she has demonstrated a great ability to inspire our staff to do its best work,” said Ron Sachs, president and CEO of Sachs Media Group. “Her vision will continue to enhance the firm’s strategic direction for many years.”

Garcia joined the public affairs team at SMG in 2005 and quickly advanced to the role of director of campaigns and subsequently vice president of operations. Her more than 18 years of communications experience made her a natural fit for the current promotion. Prior to her position with SMG, Garcia served in leadership positions for the Gas Workers Union and the Teamsters in Washington, D.C., delivering comprehensive solutions to meet their unique needs.

“It’s a really an exciting time in the history of our firm,” said Michelle Ubben, Chief Operating Officer of Sachs Media Group. “Lisa is a vital part of our leadership team. Her expanded role will help us manage the significant growth we are experiencing.”

Garcia will play a key role on the senior leadership team, along with Sachs, Ubben and senior vice presidents Ryan Banfill and Vicki Johnson, and vice presidents Jon Peck and Ryan Cohn.

 

 

Meet Our Expert

Serves as Partner and Chief Operating Officer at Sachs Media and is an Emmy Award–winning producer with more than 20 years of experience in agency leadership and strategic communications. Oversees firm operations and advises public-sector, nonprofit, and private-sector clients on public-purpose initiatives, reputation management, crisis response, and complex messaging, leading campaigns for organizations such as Florida Healthy Kids Corporation, Florida Bankers Association, Capital Health Plan, Verra Mobility, and Primo Brands. Brings award-winning disaster response expertise from recovery communications following Hurricanes Katrina, Irma, Maria, and Michael. Draws on a career spanning Washington, D.C.–based nonprofit leadership, television production, media strategy, branding, and large-scale event planning. Serves as a trusted advisor on healthcare, children’s issues, education, water policy, and disaster recovery, while contributing board leadership to the Florida State Hispanic Chamber of Commerce, the United Way of the Big Bend, and SmartBank. Holds a Bachelor’s degree in International Studies from Frostburg State University.

Lisa Garcia

Partner, Chief Operating Officer