Brands must walk a delicate line when tragedy strikes. While social media provides an efficient way to chime in on the chaos, many brands find themselves struggling to articulate the proper response. Some don’t show enough compassion, others try to turn tragedy into commercial opportunity – and then you get the occasional brand that drops […]
Firm Wins Grand All-Image Award for 2nd Consecutive Year Sachs Media Group’s campaign to rebrand the Florida Department of Veterans’ Affairs today won the top award in the Capital Chapter of the Florida Public Relations Association Image Awards – the second consecutive year the firm earned the Grand All Image Award. Last year, the firm […]
The Florida High School Athletic Association (FHSAA) today announced the support of the National Federation of State High School Associations (NFHS) in its efforts against proposed legislation that would damage the integrity of high school sports in Florida, and potentially across the nation. The NFHS joined the Florida association in denouncing House Bill 1279 and […]
Thousands lined central London’s streets today as Margaret Thatcher was brought to St Paul’s Cathedral for a ceremonial funeral, witnessing the final journey of a woman who knew what to say, and said it. Lady Thatcher’s bold, unscripted style left me in awe as a political communicator. She was not one for rhetorical dancing and always […]
Forty years after Motorola engineer Martin Cooper stood on a New York City street corner and made the first cell phone call, a new poll finds that Americans are twice as willing to go without sex for a week than a smartphone. The Sachs Media Group poll conducted by Mason-Dixon Polling & Research asked what […]
On this week’s Florida NewsMakers program, the Executive Director of the Florida Department of Economic Opportunity sits down with Sachs Media Group’s Trimmel Gomes and discusses Florida’s economic recovery. With Florida’s unemployment rate dipping to its lowest levels in more than four years, the head of Florida’s Department of Economic Opportunity, Jesse Panuccio, credits the […]
An all-new 4-D attraction film SpongeBob SquarePants 4-D – The Great Jelly Rescue debuts April 19 at the Nickelodeon Suites Resort, in Orlando, Fla. Created in partnership with attraction powerhouse SimEx-Iwerks Entertainment, creative studio Super 78 and Nickelodeon, this new offering brings the undersea adventures of the smash hit animated series SpongeBob SquarePants to life […]
Voters trust local government to address the issues that matter most to them more than any other level of government according to results from a new Mason-Dixon poll for the National League of Cities. The nationwide poll surveyed 1,000 registered voters on March 27 and 28 and April 1, 2013. “This poll confirms the strength […]
Sachs Media Group produced this video in partnership with the Florida Department of Transportation to support the state’s freight planning processes. It was recently featured at the Florida Chamber of Commerce’s International Days.
WaterVentures™, Florida’s Learning Lab is an interactive, mobile learning lab that educates the state’s youth about water, environmental stewardship and Florida’s eco-system and biodiversity.The learning lab was open to the public during Ocean’s Day at the Capitol, the 45th Annual Springtime Tallahassee event, and Children’s Day. The learning lab, a customized 53-foot semi-trailer housing several […]
Intimate Crimes, a 30-minute television special that aims to educate parents about child sexual abuse and how to protect their children, is airing in markets throughout Florida in April, which is National Child Abuse Prevention Month and National Sexual Assault Awareness Month. The program, which features Florida experts, adult survivors of child sexual abuse, advocates […]
In this episode of Florida NewsMakers, Florida Senate Majority Leader Lizbeth Benacquisto sits down with Sachs Media Group‘s Alia Faraj-Johnson and talks about the state budget. With Florida’s economy on the rebound and for the first time in about five years the state will be operating with a budget surplus, Florida’s Senate Majority Leader Lizbeth Benacquisto […]
We turn high-stakes challenges into results
