Sachs Media Group received the highest honor for its national campaign Moms Against Cooties and recognition for a diverse group of other creative productions during the American Advertising Federation’s awards ceremony Feb. 25 in Tallahassee. The annual event recognizes the best and brightest of the local advertising community with one of the most sought-after acknowledgements […]
In 2012, there were approximately 700,000 children without health insurance in Florida, many of whom were eligible for subsided coverage. By 2016, the number of uninsured children in the state had fallen to 283,000, a historic all-time low. During this time period, Sachs Media Group worked with the Florida Healthy Kids Corporation to implement an […]
The Florida Tax Credit Scholarship was created in 2001 as part of an effort to increase the number of educational opportunities available to low-income families. Since then, the program has grown to include nearly 100,000 of Florida’s poor, mostly minority students. In August 2014 the Florida Education Association, Florida’s largest teachers union, filed a lawsuit […]
Powered by a record 20 percent single-year growth, Sachs Media Group recorded its best year ever in 2016, as the nationally rated and regarded firm’s work expanded in multiple areas including public affairs, research, crisis communication services, and digital/web development. Public affairs emerged as Sachs Media Group’s most in-demand specialty, accounting for one-third of all […]
While people seem to be finding less and less to agree on, just about everyone can find common ground reflecting on how truly odd the past 12 months have been. And, like always, Florida stood second to none in producing the year’s most bizarre news stories. As this rollercoaster of a year comes to an […]
Tallahassee firm joins alongside partners in Denmark, Costa Rica, and Indonesia NEW YORK – Worldcom Public Relations Group, the leading global partnership of public relations firms, recently completed regional conferences where it welcomed new international partners, including Sachs Media Group in Tallahassee, Fla. The annual regional meetings occurred in Hong Kong (Asia Pacific), Sofia, Bulgaria […]
If I have learned anything about public relations thus far, it’s that the most important tool for success in this field is networking. Building and maintaining relationships with public relations specialists not only gives you exposure to the field, but for a college student like me it also helps develop connections that can be invaluable […]
How do Leon County residents feel about their work lives? Home lives? Balance between the two? Sachs Media Group’s Breakthrough Research Division polled over 500 professionals in September 2016 and found a few fun and unexpected correlations that may teach us something about what we can do as individuals and as a community to improve […]
On May 25, this public relations program was recognized by the Florida Public Relations Association with a 2017 Image Award for Reputation Management. It was a Friday morning when it became clear that Florida would suffer damage from Hurricane Matthew, heading straight for the eastern seaboard and ready to wreak havoc on everyone and everything […]
As the Florida teachers union presses on with its misguided lawsuit to end the Florida Tax Credit Scholarship program – a scholarship that empowers more than 90,000 poor, mostly minority students to attend schools that work for them – Sachs Media Group is hard at work, shining light on the positive impact this program has […]
Media outlets are abuzz this week with talk of a potential Twitter sale. Google, Salesforce, and even Disney have been considered as potential suitors. Many have asked why Twitter’s growth has stalled, warranting an acquisition. I have heard some “experts” say that the Twitter user exodus is a result of niche audiences, a lack of […]
Election season is in full swing! Here at Sachs Media Group, our team is hard at work to get all eligible voters registered and casting their ballots before upcoming deadlines. Currently, our “Access The Vote” campaign is working to increase the number of voters with disabilities participating in elections. Disability Rights Florida is a not-for-profit […]
We turn high-stakes challenges into results
