The Florida Association of the American Institute of Architects (AIA Florida) has been selected to receive a Component Excellence Award from the American Institute of Architects for its public outreach in the celebration of the association’s 100th anniversary. The award will be presented at the 2013 AIA Grassroots, which is a leadership and legislative conference […]
Sachs Media Group this week released its annual Capitol Press Corps Guide, the resource to find and connect with reporters who cover Florida from the capital city. The pocket-sized 2013 guide is a listing of all major news outlets in Florida that have capital bureaus, including contact information for individual reporters who cover issues of […]
Solidifying its reach in new media directions, award-winning Sachs Media Group today announced the addition of two veteran communicators who add extensive expertise in digital and broadcast media to the firm’s already impressive roster. This announcement comes in the wake of the firm’s rebranding and positions it to better meet the challenges of an ever-changing […]
Tallahassee-based Ron Sachs Communications has “retooled” as Sachs Media Group to reflect its thriving business in multimedia content production and opportunities beyond media relations and traditional PR. President Ron Sachs said that while the firm is still deeply rooted in PR — it acquired Vicki Johnson’s Orlando PR shop last year — its scope of […]
Florida’s top independent public relations firm today announced a sweeping repositioning and rebranding to help corporate, government and nonprofit clients navigate a fast-changing media landscape. The award-winning Ron Sachs Communications today launched Sachs Media Group with a strong focus on creating compelling multimedia content and leveraging new tools and tactics to most effectively reach and […]
That new identity reflects our statewide and national leadership in an ever-changing world of new media horizons and platforms. Today, people access information at every hour of the day, from a variety of sources and technological devices. For any government, public official, corporation, not-for-profit or other institution, navigating this new set of frontiers is essential […]
In the 18 years since Ron Sachs Communications appeared on the scene, some things have changed irrevocably, and some things will never change. Not only do we all have cell phones, we live on them, and even our middle schoolers have smart phones. News is a 24/7 business. It happens when it happens, and we […]
Sending a message to the governor and lawmakers once involved phone calls, letters and faxes. Now, you can add online petitions, websites, Facebook posts and tweets to the mix. Public affairs messaging is evolving. We just witnessed a presidential campaign with hyper-targeted appeal videos and sharable graphics sent directly to your smartphone. Campaigns used texts […]
The Florida Smart Justice Alliance and two key legislators today unveiled common-sense, cost-effective legislation designed to introduce groundbreaking reforms to Florida’s correctional system. The measure will reduce the cost of operating the prison system while enhancing public safety, by reducing the rate of offenders cycling in and out of Florida prisons. The measure will be sponsored by […]
Adding to its impressive history of winning recognition from its peers, Sachs Media Group earned five ADDY Awards, including two top prizes, at the American Advertising Federation-Tallahassee awards ceremony on Saturday. “Our creative team does an outstanding job of capturing our clients’ vision and turning it into a compelling message,” said Ron Sachs, president and […]
As new cars make their debut on the nation’s biggest car sales weekend of the year, more buyers than ever before will decide to purchase a service contract to cover the cost to repair their new ride. Service contracts are an increasingly popular choice among consumers as car repair costs rise, according to the Service […]
Michelle Ubben presented the concept of Brandyland at the FPRA professional development event, Cultivating a Powerful Reputation: Lessons in Branding. Brandyland illustrates the challenges that a company faces as they redefine their brand image. Click here to view a larger version of Brandyland.
We turn high-stakes challenges into results
