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On this week’s “Florida NewsMakers” program, Gray Swoope, Florida’s Secretary of Commerce and president and CEO of Enterprise Florida, sits down with Sachs Media Group’s Alia Faraj-Johnson. Their discussion centers on efforts to create jobs and attract new business to the state. One mission of the state’s economic development arm is to cultivate competitive projects that […]

As the longtime Chief Operating Officer of the highly successful Sachs Media Group and the mother of six children, Michelle Ubben knows quite a bit about the work-life balance. In this presentation, Michelle Ubben discusses whether women can have it all, how to build a successful career without giving up family life and how to […]

We had a great photo shoot recently with Florida Healthy Kids Corporation and children from the community for this year’s campaign. Check out the following behind-the-scenes shots:        

Back to School Family Day at Bridges of America Welcomes Hundreds of Family Members for School Supplies and a Visit with Elmo It is difficult to maintain family relationships when an incarceration is in the mix.  For the inmates, by the time they are imprisoned, they have often damaged their relationships with family members.  And for […]

On this week’s “Florida NewsMakers” program, Florida Insurance Commissioner Kevin McCarty sits down with Sachs Media Group’s Trimmel Gomes to discuss changes in the state’s insurance market. Florida officials are bracing for insurance premiums to increase substantially as a result of provisions in the federal Affordable Care Act. “Rates for individual markets will be going […]

The most significant problem facing association boards, CEOs and senior executives today is the task of creating organizations capable of thriving in the 21st century. The following presentation was given by Ryan Cohn, Vice President of Social/Digital Operations at Sachs Media Group, for the Tallahassee Society of Association Executives on August 14, 2013. How Social […]

From refining crude oil to purifying drinking water, 33-year-old Kimra Lewis has certainly experienced the full spectrum of working with vital natural resources. Already a certified wastewater operator, Lewis has dedicated herself to protecting Florida’s one-of-a-kind water ecosystem – and now she has her sights set on doing even more. When Lewis found herself drawn […]

Sachs Media Group’s rebranding of the Florida Department of Veterans’ Affairs and its campaign to better reach veterans was honored as the best PR program in Florida at the 2013 Florida Public Relations Association conference this week. The award marks the second time in five years that the firm has won the industry’s top annual […]

On this week’s “Florida NewsMakers” program, Secretary Wansley Walters of the Florida Department of Juvenile Justice sits down with Sachs Media Group’s Trimmel Gomes. Their discussion centers on efforts to keep children out of the criminal justice system and the group of young demonstrators holding a sit-in at the Florida Capitol. In their fourth week of […]

Life is filled with unexpected bad surprises in the form of crises — and it’s important to count on the likelihood they will occur. But, few are properly prepared to handle those dire situations. Whether it’s a corporation, government entity, non-profit or individual, preparing for crisis includes having a plan that involves candor, control, cooperation […]

Florida KidCare partners and state leaders today announced at a press conference that for the sixth consecutive year, the number of Florida children receiving health insurance coverage through the Florida KidCare program has increased. The momentous achievement, which means some 62,500 more children are enrolled than were one year ago, brings the total amount of […]

In an aggressive move to protect teens from the ongoing threat of performance-enhancing drugs (PEDs), the head of the Florida High School Athletic Association today asked the organization’s medical policy experts to conduct a top-to-bottom review of existing policies to determine what additional measures can be enacted to prevent the use of improper substances by […]

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