What news stories do Floridians really care about these days? To address this burning question, we’ve kicked off a new series called, “What’s Trending in Florida News?” Each week, our digital media gurus will be rounding up the most viral Florida news, helping you to stay up-to-date on the stories that matter … according to […]
With 2018 underway, the Sachs Media Group team recognizes the value of reflecting on last year’s challenges, successes, and (most importantly) lessons about where the world of marketing is headed. Taking what we learned from the year just ended, our communications pros offer some insightful marketing predictions: Graphic Design In the digital space, we are […]
Yep… You heard that right. You can now follow hashtags on Instagram. #ItsBeenALongTimeComing As a blogger, I focus a lot of my efforts on Instagram, leveraging it to promote new content and interact with my readers. In my view, it’s the one social media platform that has truly mastered the art of the hashtag. Unlike […]
Those of us over age 35 have almost surely thought: “Thank goodness there was no social media when I was ___ ( fill in your age)” … but probably not for the reasons I’m concerned with today. Sure, we didn’t have to live in fear of being tagged in compromising pictures. We didn’t have to […]
Sachs Media Group (SMG) today named five key executives as new partners, deepening the firm’s ability to serve its clients now and well into the future. Ron Sachs, Founder and CEO, and partner and President Michelle Ubben, said the partner additions will ensure that the 22-year-old company — consistently ranked among Florida’s and the nation’s […]
While 2017 was filled with so much uncertainty, there’s one thing we could really depend on: Floridians would generate some of the whackiest news stories of this (and every) year. Rest assured, “Florida Man” and his ever-dependable counterpart “Florida Woman” didn’t let us down. Sachs Media Group has compiled our list of the year’s top […]
On the year’s most chaotic shopping days, crafting a plan and making sure your ducks are in a row can make or break the turnout of your Black Friday and Cyber Monday efforts. Let these six tips be your guide to a successful weekend of holiday spending. 1. Start Early And not just the morning […]
Tackling the toughest communications challenges isn’t the only way Sachs Media Group rhinos spend their time. In celebration of National Take a Hike Day, the SMG team wants to share its favorite hiking trails from across the globe! Mt. Princeton Trail — Nathrop, CO Last summer, SMG colleague Drew Piers and his wife Becca hiked 14,000+ […]
When life hands me lemons, I’ll admit, there are times I’d rather squeeze the juice in someone’s eye than make lemonade. As satisfying as that may sound, knowing how to bring positive thoughts to a negative situation, and to life in general, will definitely bring you more long-term happiness. So, since October is National Positive […]
If you could travel to anywhere in the world right now, where would you go? At Sachs Media Group, we encourage our fellow rhinos to roam the world because … well you know, travel is good for the soul. In fact, studies have shown that traveling sparks creativity, improves problem-solving skills, and even reduces stress […]
Looking for a career in a “helping profession”? Chances are, public relations won’t make your list of options. But over the course of a long career in PR, I’ve been gratified to see how often the PR pros at Sachs Media Group have been able to use our professional skills to help people in real, […]
Florida has always had a special bond with Latin America and the Spanish-speaking countries of the Caribbean. This connection isn’t just because of our shared vulnerability to hurricanes and tropical storms, but also because one out of every four Floridians is Hispanic. Following the recent experience with Hurricanes Irma and Maria, it’s no wonder many […]
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