In 2019, President Trump officially changed his primary residence to the Sunshine State, which led many to declare him the ultimate Florida Man. The president certainly had his share of newsworthy headlines, but many Florida Man stories were so astounding that not even The Donald could dream them up on his own. So, for the […]
Show Notes When a brand is involved in a health-crisis, bouncing back and restoring consumers’ faith can be a long and delicate process full of communications challenges. In this episode, we’ll explore the rise, fall, and rise again of Mexican food giant, Chipotle, with Dr. Martha Roberts, Florida’s former Deputy Commissioner of Agriculture. Links & […]
In late October, Twitter CEO Jack Dorsey announced (via tweet, of course) a major change: The social network would stop running all political advertising globally. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵 — jack 🌍🌏🌎 (@jack) […]
The first Karen meme I saw was shared by a meme-obsessed millennial, who in no way would I have otherwise considered a harbinger of cultural intelligence. Turns out, he’s a disease vector of memes – he functions to be infected by and then expose others to memes, a Typhoid Mary for the internet age. The […]
How do you have a conversation about race when the topic is so fraught? On this episode, we’ll explore this tough question and more with Ben Crump, renowned civil rights attorney and author of the new book, Open Season: Legalized Genocide of Colored People. Links & Resources Get a copy of Attorney Ben Crump’s new […]
Show Notes A successful online persona makes a brand recognizable and appealing. When you’re crafting yours, social media is your best friend — but it can be hard to push through the abundant online chatter. Today’s guest is Danny Aller, the man behind the social media for the Florida Bar and the Tallahassee Beer Society. […]
With the rise of Instagram and YouTube, influencer marketing has quickly grown into a valuable promotional strategy for brands, with a projected value of up to $15 billion by 2022. As the role of “the influencer” continues to expand and evolve, it’s vital that brands adapt … or get left behind. For years, many brands […]
Each fall, in the weeks leading up to the Jewish holiday of Yom Kippur, I put time aside to contemplate forgiveness and atonement: Who have I hurt that I can come clean to, or ask forgiveness from? What angers or resentments am I holding on to that could be freed? I’ve witnessed remarkable resolutions between […]
contact us now to get started Texas voters approved a constitutional amendment in 2007 establishing the Cancer Prevention and Research Institute of Texas (CPRIT) and authorizing the state to issue $3 billion in bonds to fund cancer research and prevention programs in the state. When authorization and funding were about to expire in 2019, […]
Authored by Blackwell Thomas In public relations, we work for the client. Their immediate wants, mid-range goals and long-term desires, translate into our marching orders. This world is typically set up in one of two ways. You can serve your employer as part of their in-house PR team or you can work at a PR […]
Earning six major awards including the “Dick Pope All Florida Golden Image Award” for the best single campaign of the year, Sachs Media Group continued its long-term legacy of excellence in the field of public relations and integrated communications campaigns at Tuesday’s Florida Public Relations Association (FPRA) Golden Image Awards gala in Tampa. Each year […]
Earning six major awards including the “Dick Pope All Florida Golden Image Award” for the best single campaign of the year, Sachs Media Group continued its long-term legacy of excellence in the field of public relations and integrated communications campaigns at Tuesday’s Florida Public Relations Association (FPRA) Golden Image Awards gala in Tampa. Each year […]
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