While 2017 was filled with so much uncertainty, there’s one thing we could really depend on: Floridians would generate some of the whackiest news stories of this (and every) year. Rest assured, “Florida Man” and his ever-dependable counterpart “Florida Woman” didn’t let us down. Sachs Media Group has compiled our list of the year’s top […]
On the year’s most chaotic shopping days, crafting a plan and making sure your ducks are in a row can make or break the turnout of your Black Friday and Cyber Monday efforts. Let these six tips be your guide to a successful weekend of holiday spending. 1. Start Early And not just the morning […]
Tackling the toughest communications challenges isn’t the only way Sachs Media Group rhinos spend their time. In celebration of National Take a Hike Day, the SMG team wants to share its favorite hiking trails from across the globe! Mt. Princeton Trail — Nathrop, CO Last summer, SMG colleague Drew Piers and his wife Becca hiked 14,000+ […]
When life hands me lemons, I’ll admit, there are times I’d rather squeeze the juice in someone’s eye than make lemonade. As satisfying as that may sound, knowing how to bring positive thoughts to a negative situation, and to life in general, will definitely bring you more long-term happiness. So, since October is National Positive […]
If you could travel to anywhere in the world right now, where would you go? At Sachs Media Group, we encourage our fellow rhinos to roam the world because … well you know, travel is good for the soul. In fact, studies have shown that traveling sparks creativity, improves problem-solving skills, and even reduces stress […]
Looking for a career in a “helping profession”? Chances are, public relations won’t make your list of options. But over the course of a long career in PR, I’ve been gratified to see how often the PR pros at Sachs Media Group have been able to use our professional skills to help people in real, […]
Florida has always had a special bond with Latin America and the Spanish-speaking countries of the Caribbean. This connection isn’t just because of our shared vulnerability to hurricanes and tropical storms, but also because one out of every four Floridians is Hispanic. Following the recent experience with Hurricanes Irma and Maria, it’s no wonder many […]
An exemplary resume is like a can’t-miss sales pitch. You must always tailor it to present essential selling points to persuade buyers, make professional connections, and secure deals. When the sale has been made, the pitch is pocketed for another day. Similarly, a well-written resume highlights your finest accomplishments, often creating the first impression that […]
First, my grandpa would lose his keys. That’s pretty normal. Then came the more telling signs – getting lost in hallways and in conversations. Then he washed important documents that had been kept in the dishwasher. That really upset my grandma, who assumed the papers were safe there since he hadn’t used the dishwasher in […]
It’s National Book Lovers Day! Say what?! As an avid reader, former journalist, self-proclaimed storyteller, and wife to a writer, I couldn’t pass up an opportunity to celebrate the timeless treasures truly found in those bound pages of words. To take it a step further, I surveyed my fellow book-adoring colleagues to compile a brief […]
Whether you’re shopping in a neighborhood liquor store or relaxing at a local bar, the library of beers a person can choose to consume is extensive and, quite frankly, overwhelming. How do you decide which one to pick? How does the brewery get your attention? The answer may simply be in its aesthetic, and to […]
We all know it’s the squeaky wheel that gets the grease. But what if one of the other wheels is screeching so loudly, the mechanic can’t even hear that there’s one squeaking? That’s what it can be like these days for PR professionals attempting to draw attention to the good work of clients in the […]
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