That new identity reflects our statewide and national leadership in an ever-changing world of new media horizons and platforms.
Today, people access information at every hour of the day, from a variety of sources and technological devices. For any government, public official, corporation, not-for-profit or other institution, navigating this new set of frontiers is essential – not only for success, but also for actual survival.
Our new brand is not about a name change; it is about a game change. This new identity combines our traditional strengths – a powerful network of relationships, exceptional messaging, creative storytelling ability and deep news experience – with a recognition that audiences increasingly choose the information they want and filter out what they don’t want to hear. The important work for clients today relies on conceiving and implementing diverse and coordinated programs that are smart, strong, select and strategic across the entire space of platforms.
The modern communications reality involves a simple principle: Mastering control of message, messengers and media is the most compelling way to reach a diverse and splintered audience for every client and every project.
Ron Sachs, President & CEO of SACHS MEDIA GROUP