How PR Pros Can Help Foster LGBTQ+ Inclusivity and Respect


How PR Pros Can Help Foster LGBTQ+ Inclusivity and Respect

Pride Month is all about celebrating the progress and diversity of the LGBTQ+ community. As a young PR professional in a queer relationship, I’ve experienced firsthand how powerful an inclusive and supportive workplace can be. This has shown me the important role PR pros play in promoting respect and understanding, both at work and in the wider world.

Every June, Pride Month marks the anniversary of the Stonewall Riots of 1969, a pivotal moment in the LGBTQ+ rights movement. Over the years, the month has grown into a time for celebration, reflection, and advocacy for equal rights. It has played a major role in shaping societal attitudes, encouraging acceptance, and fostering inclusivity.

At Sachs Media, I’ve been fortunate to find an environment where my colleagues genuinely want to learn about my experiences. Their openness and acceptance have made me feel truly appreciated. This positive atmosphere not only boosts my well-being but also helps me perform at my best. It underscores just how impactful inclusive workplace policies and a supportive culture can be.

PR professionals have a unique role in shaping public perception and promoting inclusivity. Here are some ways we can make a difference:

  • Creating Inclusive Campaigns: Crafting messages with respectful and inclusive language is key. Representation matters, and it’s important to make sure diverse voices and faces are included in all marketing and publicity materials.
  • Guiding Client Messaging: As PR pros, we can help clients adopt and communicate inclusive messages. This involves advising them on how to integrate diversity and inclusion into their public-facing materials, making sure their brand reflects a commitment to welcoming all individuals. This guidance can help clients attract a broader audience and positively shape their public image.
  • Managing Public Reactions: When clients face backlash for their inclusive or non-inclusive approaches, PR pros are uniquely positioned to handle it. We can craft strategic responses that address concerns while reinforcing the client’s dedication to treating all fairly. By doing so, we help clients maintain a positive image and demonstrate their commitment to standing by their values, even in the face of criticism.

Much of the work done by PR pros is intended for a wide public audience, so we can play a big part in promoting LGBTQ+ inclusivity and respect. My positive experience at Sachs Media, where inclusivity is truly practiced, shows how a supportive environment can really drive personal and professional growth – during Pride Month and year-round.

We can all help create a more inclusive and respectful society. Let’s take the initiative to educate ourselves, support our LGBTQ+ colleagues, and advocate for inclusivity every day.