News & Insights

How to Spot a Presidential Debate Game-Changing Moment

Tomorrow night’s historic presidential debate represents a high-stakes juncture in a deeply strange election year — potent with moments that…

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Your Lawyer Wants You To Say “No Comment.” Say This Instead. 

A cardinal rule of effective public relations is to never, ever say “No comment.” Even if you don’t have all…

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Writing a Crisis Communication Plan in 5 Minutes or Less

The worst happens. A fiscal or physical crisis befalls your organization. A trusted, longtime bookkeeper embezzles money. An accident at…

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7 Ways to Reinvent Your City's Image Through Branding

It’s been more than 35 years since designer Milton Glaser created (and donated) the iconic “I (heart) NY” logo, which…

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Lean In To The Life You Want

As the longtime Chief Operating Officer of the highly successful Sachs Media Group and the mother of six children, Michelle…

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Erica Villanueva Earns APR Credential

Sachs Media Group is proud to congratulate our very own account manager Erica Villanueva on achieving her national Accredited in…

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My Backstory: It's Essential To Tell

I remember meeting Lauren Book four years ago in the office of her father, lobbyist Ron Book.  This blonde and…

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The Value of the "Elevator Speech"

A big part of our work for clients is helping them crystallize their message, focusing it, stripping it down to the essentials. …

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Though Shift Happens, Some Things Will Never Change

In the 18 years since Ron Sachs Communications appeared on the scene, some things have changed irrevocably, and some things…

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How I Escaped to the 20s and Loved It!

As electronic devices entice us to live more and more of our lives virtually, I think we all hunger for…

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What Public Sector Agencies Can Learn From Private Sector Branding

Sachs Media Group helped the Florida Department of Veterans’ Affairs launch its new brand, defining and refining this critical agency…

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Behind the Scenes of Branding FSU Women's Basketball 2012

They are gifted athletes and beautiful women. Fierce competitors on the court and sisters who have each other’s back and…

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