We often ask our clients what keeps them up at night. That’s because we understand the power of strategic communications to solve thorny problems. In contrast to the trope that “if all you have is a hammer, everything looks like a nail,” the communications toolbox is packed with implements that can reach a target audience …
When we look back on 2020, one of the many lessons we will draw from this difficult and challenging year is a profound one – the deeply human need for community. Deprived of our normal quality of life and driven into isolation by the pandemic, we made do and found community through virtual means but …
Worldcom Network Provided a Sense of Community During Pandemic Read More »
Storytelling: It’s part of what makes us human and is fundamental to who we are. For the nonprofit sector, storytelling has the power to get people excited about a particular organization and ultimately buy into its mission. I recently presented the Storytelling for IMPACT webinar to the Institute for Nonprofit Innovation and Excellence, the Council …
How Storytelling Helps Nonprofits Make a Huge Impact Read More »
Sometimes, conversations with guests produce so many powerful insights and meaningful stories that they can’t all make it into the final cut. One of those conversations took place last fall with Attorney Ben Crump, legal counsel for the family of George Floyd. As we celebrate Juneteenth, following weeks of powerful Black Lives Matter protests, his …
Attorney Ben Crump on What It Means to Be Black in America Read More »
Show Notes How do you convince people to purchase something that doesn’t inherently impact them, but at the same time, changes the lives of others? In this episode, Berneice Cox, CEO of the United Way of the Big Bend, joins Michelle to share how strategic communications play an important role in getting people to invest …
A new direction for the United Way – Interview with nonprofit executive, Berneice Cox Read More »
When your business is moving people, what do you do when the world stops moving? This week, Michelle is joined by our client, Mark Scullion, president of Suddath Workplace Solutions, a company that went from moving employees and students from place to place to moving everyone back home. Listen in as they discuss the future …
Everywhere you turn, people are talking about coronavirus. They want to know what is happening and what to do about it, but where do you turn for credible information? This episode, Michelle is joined by Dr. Anna Likos:, global disease fighter and Florida’s former state epidemiologist, to discuss what useful information is out there and …
Ubben Talkin’ Podcast | Coronavirus Insights from Global Disease Fighter Read More »
Have you ever thought about a city as a brand? From New York City to Tokyo to Marrakech, each place has a unique vibe distinguishing it from the rest. This episode, Michelle is joined by Kerri Post, Visit Tallahassee’s executive director, to discuss what defines Tallahassee’s brand and how to share it with people inside …
For me, the ads are always the best part of watching the Big Game. This year, with no particular favorite team in the game, I left the room for hygiene and chip refill breaks during the game itself – not during the ads. With ads costing as much as $5.6 million for 30 seconds, brands …
30 Seconds to Make Your Mark: Best Commercials from "The Big Game" Read More »
As we begin the climb toward the peak of Florida’s 2020 Legislative Session, Michelle’s schedule has been booked to the brim with presentations on advocacy best practices. In this solo episode of Ubben Talkin’, she offers advice to those visiting Tallahassee to petition their government. Listen in to hear how to best navigate the halls …