When America celebrated its 250th anniversary at the Great American State Fair on the National Mall, VISIT FLORIDA wanted the Sunshine State to do more than participate—it wanted to create one of the event’s signature attractions.

VISIT FLORIDA partnered with Sachs Media to lead the strategic communications, stakeholder coordination and activation of Florida’s Pavilion. Serving as the project’s lead communications and activation partner, Sachs brought state agencies, corporate sponsors, and partners to create an immersive experience celebrating Florida’s history, natural resources, agriculture, innovation and world-famous destinations.

Sachs oversaw exhibit messaging, creative content, sponsor integration, experiential activations, promotional materials, earned media strategy and on-site execution, transforming a blank event space into one of the Fair’s most talked-about attractions. Interactive exhibits, hands-on experiences and memorable photo opportunities encouraged visitors to engage with Florida’s story while extending the pavilion’s reach through earned and social media.

Over the 16-day event, Florida’s pavilion welcomed more than 150,000 visitors, generated 614 earned media mentions reaching more than 35 million people, and inspired more than 5,200 third-party social media posts generating approximately 61.9 million impressions and nearly 68,700 engagements. Visitors also received more than 200,000 promotional giveaways, and 962 people from 43 states and Washington, D.C., entered a Florida travel sweepstakes.

By combining strategic communications, experiential marketing and complex stakeholder management, Sachs Media helped position Florida as one of the Great American State Fair’s most popular and memorable destinations.